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Advertising Agencies: Their Structure, The Best And The Upcoming Ones

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By Author: Vaishal Dalal
Total Articles: 3
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Advertising agencies around the world have a very similar structure and within this huge structure there are several other departments. Though these departments have separate roles, they are interdependent on one another and are crucial if an agency wants to operate successfully. There are hierarchies in which most agencies work, there is an account manager; under whom comes an account executive, a creative head, a copywriter head, there is an account team, a consumer research team, a creative team, a media planning and then a media buying team. There are different types of advertising agencies as well like a creative boutique, a full service agency, interactive agencies and media buying agencies majorly.

Some of the top most advertising agency holding groups are around the world are the WPP group, the Publicis Group, Omnicom Group etc. These groups have further broken down into branches which each offer different services to their clients and brands. Media planning and buying off recently has become a very important sector and thus many agencies are popping up which are solely manage planning and buying of different advertising mediums. These include mediums like hoardings, radio, cinema, newspaper, magazines, transit mediums etc. Media planning and buying agencies operate to find the best advertising spaces wherein creatives can be placed, the amount of ROI as well as the current cost of renting out those spaces for the specific time duration required.

Some of the fastest media planning and buying agencies like Power, Vowels Advertising, BR Solutions and Excellent Publicity. Excellent Publicity has been one of the highest performing media planning and buying agencies. The company operates across India. Excellent Publicity was founded in the year 2011 in the business capital of India – Ahmedabad, Gujarat, with the aim of providing the most innovative marketing plans and advertising campaigns for its clients.

Excellent Global Endeavors LLP started of initially by executing and budgeting radio advertising campaigns for several brands. As years have passed by, the company has reached new horizons, it has been active enough to add more services, and some of these include cinema advertising, outdoor advertising, digital marketing, transit advertising, sporting event sponsorships and in and out of film Bollywood integrations to its portfolio of services. The company comprises of a staff of 31 employees who as they belong to gen Z are extremely enthusiastic, meticulous and a bunch of go getters always ready to get every piece of business out there! The company, with time has also seen a successful physical expansion with offices now in Ahmedabad, Mumbai, Pune, Baroda and Surat. Excellent Publicity has always been keen on giving its clients the best services by going and delivering beyond what is in the mandate and what was initially promised to the clients. This is the very reason why clients and brands choose Excellent Publicity.

More About the Author

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps eCommerce entrepreneurs to grow their online business. Visit at: https://www.excellentpublicity.com

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