Everything About Search Engine Marketing Course

By Author: Mansi Jadhwani
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With competition increasing day by day and millions of brands trying to grab eyeballs of customers, it has become more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Search Engine Marketing (SEM) techniques and strategies used to generate more visitors from search engines to your business or marketing website.
SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising, and organic placement. The procedure is also called Pay-Per-Click (PPC). The chances of higher returns increase when you use PPC to reach your potential customers. Visibility matters the most when you do business online.
SEM can support your strategy in 4 ways:

Increase and enhance your brand awareness.
Sell products, services or content online.
Generate online leads and increase sales.
Provide informational and educational content.

Search Engine Optimization (SEO) is different from Search Engine Marketing ...
... (SEM). SEO is a technique to earn the top rank in the search results without paying a penny. On the other hand, in SEM you pay Google to run your ads on the search results to attract people to your website. Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. Keywords are the foundation of Search Engine Marketing.
Choosing the right keywords can make or break your search engine marketing campaigns. You should choose keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
The weekend-only Search Engine Marketing trainingprogram at DMTI is designed to equip the students with skills through which they can plan, manage, and execute paid ad campaigns. This is a 48-hour program centred on the industry standard Google Adwords program. It is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. You will learn to strategise, initiate, run and optimise an SEM campaign. Search Engine Marketing classes also prepare you for the Google Advertising Professional (GAP) examination.
The outcome of a, certificate program in Search Engine Marketing includes:

Search Engine Marketing Fundamentals
Keyword Research & Campaign Structure
Campaign Management on the web console & Google Adwords Editor
Campaign Optimization
Campaign Optimization
Live Campaign Management – Analysis & Reporting
Micro-Level Campaign Optimization
Consultation and Practice on Live Campaign
Advanced Google Tools / Excel Techniques / Short Cuts
SEM Estimation / Planning / Strategy / Case Studies
Integration of Google Adwords and Google Analytics examination
How does Google auction works?
Remarketing and best practices Conducted by senior digital marketing professionals, the ,certificate program in Search Engine Marketing is highly interactive with a focus on practical learning.Search Engine Marketing Certification is an excellent way for you to prove your professional prowess to employers while giving a boost to your resume. To gain the most benefit from SEM, one needs to be well-versed in the subject and have undergone a search engine marketing training With the plethora of search engine marketing courses everywhere, it should not be too difficult to find one that matches your needs and requirements