Useful Local Seo Tips For Multiple Location Ventures

By Author: Chris Walker
Total Articles: 41
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Most people do not go beyond the first page when searching for local businesses. To make sure that searchers find your website, you need to opt for local SEO services. However, if you own a multiple location business, ranking your business might be difficult. With the help of local SEO services for multiple locations, you can meet success. Whether your business is in Liverpool or any other part of North West England, professional services can indeed make a difference. Mentioned below are a few things local SEO services in Liverpool provide.

Optimise the website for local search traffic

One of the initial steps to earn more local traffic from all the locations is to optimise the content of the site for local search traffic. 

Meta descriptions/title tags - Meta descriptions and title tags on search engine result pages help searchers to understand if a website is worth taking note of. They read it and click on the link provided to reach the website. Optimising the descriptions and tags for keyword and city as well as state names improves local SEO for multiple areas.

Onsite content - Outrank competition ...
... in your area by optimising your website content. You can do this by mentioning the service area close to the keywords. Example, ‘SEO services in Chelsea’ and not just SEO services. But the incorporated name and keyword should seem natural, have a conversational tone and not infest the content.

Page title - Modify the page title to include the name of the city and the state. In the event that your business offers whitewash services in Liverpool, rename the page title to ‘whitewash in Liverpool’.

Submit name, address and phone number of your company to national directories

NAP (name, address and phone number) is a critical aspect when it comes to local SEO campaign. Adding them to Yellow Pages, Manta and such other national directories confirm your location to search engines. As a result, customers will know where to find you. When submitting NAP, ensure consistency in information across all directories.

Claim local map listings for every location

Getting more customers can be easier with Google My Business listings for your business in multiple locations. This is the next step after NAP submission to help your customers find the direction to your establishment if they are not aware of the neighbourhood.

Submit NAP to local directories

Submitting your NAP to local and more niche directories is effective for businesses situated in several locations. The approach can optimise your site for local search to a great extent. Some such directories are the local chamber of commerce, industry-related directories and other locally-based online directories.

Backlinks from local companies

Rank your business with the help of other businesses in your area through backlinks. Well-known and authoritative partner websites can link to your website from theirs to better your local SEO campaign. Just be sure that you are not getting involved in black hat linking process as search engines can penalise you for that.

Another way of backlinking is to alert the media via a press release about a charity or local event you are sponsoring. That way, a couple of news outlets can pick up the news and link back to your site.

Create local content silos 

You have one website and yet, you want to appear in several city searches. Make use of a content silo, which is like any other website, but targets a particular service area. Each silo should possess a separate address, phone number and local website page as per the area. Even though the silos of each area look the same, they differ in office address, area code, URL structure and content, which focuses on people in that specific area.

Regardless of your business being a large, medium or small-scale one, local SEO services in Liverpool can fetch you the desired visibility and ranking in all the locations you are established. So, without further ado, get in touch with experts who can help your business stand out.

Nhance Digital provides high-end local SEO services in Liverpool to assist businesses in attaining online visibility. They are a leading firm catering to all types of businesses irrespective of their sizes.

Nhance is a UK home grown web and internet marketing company with a global presence.