The 10 Advantages Of A Mobile Application

By Author: elexoft tech
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Today, there is no longer any doubt possible on the importance of having a site accessible by mobile that it is responsive or dedicated. However, do you know the advantages of a mobile application compared to a mobile version of a site?
In addition, according to Google, “consumers consult their phone 150 times a day”, what they call “micro-moments”. Thus, each of these moments is an opportunity for a brand to influence customer decisions and preferences.
Expertise and knowledge are two of the most important points. Not all application development agencies specialize in the same areas. It is therefore important to take into account the agency's expertise and area of expertise. Take a look at previous projects to see the quality of clients and final projects.
The application development agency will put you in touch with professional developers. It is important to look at the selection criteria of these developers to ensure that they are certified in order to collaborate with real “experts”.
Remember that there are several types of applications. If you use a quality agency, the experts in charge ...
... of your project will have no problem. They will know perfectly what a native, web or hybrid application is. Thus, its subsequent operation will be perfect.
1. Increase awareness of the brand or company
Having an application, although it is becoming more and more frequent, makes your company or your brand a modern player and close to its consumer. Launching a mobile app in Pakistan is more about your brand than launching a new site.
2. Build customer loyalty
What is the object that we always carry with us? Our smartphone, of course! And yes, having an application allows consumers to see your brand every day on the desktop of their phone ... Because of this proximity, it makes it a very good relationship marketing tool.
3. Improve accessibility
Websites are often designed first in their desktop version and then adapted to the mobile by responsive design. Although “Mobile First” practices are being implemented to design new web projects, this does not yet concern the majority of sites and we are very far from it.

So, when we develop an application, we think above all MOBILE! We synthesize the information to display, we select the most suitable features for the mobile and we work on ergonomics. A mobile application is not a copy and paste of the site but must provide a new experience.
4. Send push notifications
While the opening rate of marketing emails is at its lowest, that of push notifications is over 90% with a conversion rate 4.5 times higher. Sounds, vibrations, banners or tags, the choice is wide to attract the attention of the mobile user. Attention, all the time not to abuse it, you have to be there at the right time.
5. Create bridges between digital and physical
Fashion is “click and collect” and retailers want to create more links between their on-line and off-line systems. So, after a purchase in store, you can send a notification to the customer to rate the product or service on the dedicated application; thanks to the geolocation system, you can send targeted promotions to customers approaching the point of sale...
6. Integrate phone functionality
We often forget it, but a smartphone is a connected object. Accelerometer, gyroscope, GPS, camera, NFC chip are excellent tools that you can use within the application. The features offered are then much more interesting than on a website.
7. Disconnect the internet
An application does not always need to be connected to the internet or the 4G network. 99% of people on the metro look at their smartphone at least once. Take the opportunity to offer them content that does not require a connection!

8. Relax consumers
The smartphone is often used in moments of relaxation, everyday life (getting up, eating, lying down ...) and especially on the sofa in the evening. Indeed, the peak of traffic on mobile and download of mobile applications is between 20 and 23h.

9. Allow easy opening
The human brain prefers images to text and therefore people never remember exact URLs. Everyone goes through Google a search engine to access a site. With an application, you no longer have to remember a URL and it's quickly accessible by clicking on an easy-to-remember icon.

10. Earn money
It is possible to monetize the application only this evening by advertising, purchasing the application, in-app purchases, a premium service…

However, I would like to point out that a mobile version of a site remains essential. Indeed, on an e-commerce platform, not having this version amounts to closing the site for 2 days a week. Finally, even if it means repeating myself, I prefer to emphasize it again: an application must not be a certified copy of the site but must provide a new experience and new functionalities adapted to mobile.
You save time for your business
When you entrust the development of your application to an application developer, you ensure a quality product. It is not the same thing to create an application without real knowledge as to have it developed from the start by an expert. In the end, if you want to create an application, it is so that it works perfectly.

The application is an extension of your business or company. When you create an application, it is because it will be useful for your customers. The person who downloads the application should have no problem using it and this is ensured by a quality product.
Once you outsource the development of your mobile app and leave it in the right hands, you can leave it aside a bit. Outsourcing the project is a good idea because, you can devote your time to any other business task.

You will have meetings from time to time to see how the creation of the app you ordered is going. If you don't like something, you can ask to modify and adapt it to achieve a result that matches what you were looking for from the start. Then you need to validate the work of the developer. Little by little, your application is taking shape.