Important Benefits Of Using Baidu Sem

By Author: Damon Za
Total Articles: 80
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Baidu, the leading search engine of China, has some of the most distinctive features that can be leveraged to meet different requirements. It is the strongest platform that must be utilized by both Chinese and oversea businesses to penetrate into the Chinese markets. In other words, it is perhaps the only channel to connect with the ever-expanding Chinese market space. Some of the most significant reasons to use Baidu SEM to grow your business in China are as follows.

Reaches a wide spectrum of consumers

With more than 700 million internet users in China, what could be a better channel than the most popular search engine to advertise your products and services? Baidu is the only search engine, which is used by more than 90% of the population in China. Moreover, this popular search engine operates in the Chinese language and includes most of the Google platforms available today. Therefore, it is essential to market your products on Baidu to connect with the target audience and gain maximum brand awareness.

Online advertisements ...
... are effective

It is beneficial to use Baidu for search engine marketing as the Chinese consumers react well to online advertisements, which is quite different from other scenarios. When millions of consumers in the west tend to ignore online advertisements, a large share of the Chinese consumers look forward to online ads and support targeted marketing. While most internet users in the West tend to be skeptical of paid advertisements and avoid such websites, the reverse happens in China. Chinese consumers believe that if businesses are willing to pay to advertise their products, it must be worthy of consideration and purchase.

Online purchases

Chinese consumers spend both time and money online lavishly. According to recent surveys, there are more than 6 billion queries everyday on Baidu where consumers are searching and purchasing all kinds of products, which include toiletries, furniture, electronic goods, and so forth. Baidu, the top-ranked website in China, is the most affordable channel to market products strategically. With more than millions of smartphone users in China, mobile ads are also gaining immense popularity, which further increases the opportunity for businesses to market their products on this exceptional social media platform.

Baidu SEM is an efficient and smart approach to penetrate into the Chinese market, which is otherwise relatively impossible for oversea entrepreneurs. China, one of the most technologically advanced and digitalized countries in the world, is also home to the largest online buyers. Therefore, by utilizing Baidu for search engine marketing, it is possible to achieve your business goals.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.