5 Game-changing Paid Marketing Tips For App Success

By Author: Johan Smith
Total Articles: 120
Comment this article

Behind a successful mobile app development, there is a lot of work, investments and countless hours. Developers are dedicated to their proficiency and skill for scoping UI/UX design, development and beta testing. But often these works counted as useless if the app isn’t performing well or it has been dumped by the user just right after the installation. 
 
Though there are many reasons to consider for the app failure, most of the cases, all effort goes to waste due to poor marketing strategy. We have discussed with many app experts in Sydney regarding app failure and app marketing strategy and got 5 handpicked paid marketing tips which need to be shared here. 
 
As you are planning to develop a mobile app for your business and likely to think about ROI and revenue generation in return, so you don’t want it to turn into a flop, right? Well, as mentioned earlier, here are 5 tips to consider:
 
Great uses of promo codes and app press kits:
Before app launching, make sure that you get third-party attention ...
... like press and media channels before launching your app. This is one of the best ways to get noticed early.  But, you can’t expect press attention upon your app on their own. 
 
To increase the chances of receiving coverage, you have to provide press kits and promo codes to the tech journalists as they can write about your app. The kit should comprise app screenshots, icons, app descriptions and links that provide all the information in detail. 
 
Let the reporters go-hands on, with an advanced version of your app via promo codes. That will help you to get a better result. 
 
Build a Website for your app:
Before the final launching of your app, you’ll need to be careful of the fact that many publications prefer linking to a website. And many users who prefer to read more about the app they want to download. 
Therefore, a website will also allow you to share news and updates with customers, received feedback and highlight memorable events in ways that aren't possible with an app store listing alone.
 
Choose the right platform:
The app launching cost will have a direct impact on your mobile app development budget. So, picking the right platforms for your app isn’t just a matter of budget but it’s a question of determining where your viewers are, which can also assist you to determine where your advertising budget should go. 
 
Incentives for the audience:
The best ways to fuel organic growth for your app, offer incentives to your users. You may run some fill in the blanks campaign or give away program to win promo code or some prizes. These practices allow users to accumulate points by downloading and using your app. 
 
Invest in Social media marketing:
Social media platforms are great places to advertise your app but don’t be afraid to go for social media marketing. Providing relevant ad content to a highly engaged platform, helps you to get its members who will be far more likely to respond favourably and download your app. 


Conclusion:
When you are planning for mobile app development, you need to follow these practices which leaves plenty of room for it in your budget, you’ll be able to ensure a higher number of downloads from day one. For more details, you need to consult with a recognised mobile app development company in Sydney. 


Johan Smith, with proven knowledge in the field of mobile app development, he is gaining immense popularity among the top mobile app developers. Right now he is working at GetAProgrammer, a leading mobile app development company in Sydney, Australia, delivers cutting-edge and top-notch mobile apps for years.