Sony A7r Iv Camera: Your Way To Picture Perfection

By Author: Camera Warehouse
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Time for a long overdue camera upgrade? The Sony A7rIV is 61 megapixels of pure and unadulterated camera power—and so much more as it can do even greater wonders than simply taking high-res photographs. An absolute step up from the A7rIII series—another much-loved member of Sony’s A7 and A9 mirrorless and full-frame line-up—the A7rIV leaves many of its mirrorless rivals in the dust not only when it comes to resolution, but also because of its jam-packed features. This camera is loaded with advanced capabilities like AI-powered eye AF (eye auto-focus) image processing along with in-body stabilisation, and electronic viewfinder technologies.
Discerning photography pros will love Sony A7rIV for its tougher build and the fact that it offers easier handling than its rivals and previous A7r models. An excellent pick for those looking for a worthwhile upgrade on a high-resolution mirrorless camera, the fourth generation
Sony A7rIV
camera offers an entire range of benefits and advantages that make it the perfect choice for an upgrader.
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... There is much to love about this new arrival from Sony. The A7rIV series camera offers colour-accurate, high-resolution, and detailed image quality, all thanks to its advanced internal systems. it has a stunningly fast and precise, AI-powered AF system—as a matter of fact, many agree that Sony’s Eye AF system is the best you will find in the market. It offers improved handling, making it an excellent choice for pros and beginners alike. The Sony A7rIV camera also boasts excellent 4K video capabilities. All of these at a competitive price rate.
Weighing only about 665 grams or 1.46 pounds, the A7rIV offers great handling, especially with its much bigger and better contoured grip, designed with better ergonomics in mind so that all switches and dials are in perfect, easy to access spots. Such firmer hold is important, especially when used with heavier telephoto lenses. Perhaps the only drawback to the Sony A7rIV camera is its menu system, which is not as easy to navigate. This is a common complaint about Sony systems—although nothing that can’t be remedied and made better or easier with good practice and constant use.
About the Author:
Ben Noori is Head of sales at
Camera Warehouse
, located in Tempe, New South Wales, Australia is a leading retail and online store for the digital camera, camera accessories and camera lenses. Camera Warehouse is 100% Australian controlled business that sources all stock from Australian suppliers and provides a genuine manufacturer's warranty on every item.

Ben Noori is Head of sales at Camera Warehouse, located in Tempe, New South Wales, Australia is a leading retail and online store for the digital camera, camera accessories and camera lenses. Camera Warehouse is 100% Australian controlled business that sources all stock from Australian suppliers and provides a genuine manufacturer's warranty on every item.