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Email Marketing Vs Social Media Which Is Best?

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By Author: Eric Wilson
Total Articles: 26
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Marketing is crucial for any business or brand, choosing between emails or social media marketing is where many people get confused. Both holds their pros and cons, if email is tried and true approach social media marketing seems like future. Social media marketing is helpful if your business goal is to grow your audience or expand the scale of your business. On the flip, email is less expensive marketing strategy but require training to ensure that emails get seen and published while obeying all related rules and laws.
Social Media Marketing
Social Media platforms are biggest source to reach vast audience in short time. Facebook and Instagram have massive users; 2.19 billion people all across the globe are using Facebook while Instagram recently announces 1 billion active users. There are plenty of advantages social media marketing proffers;
Advantages:
Perfect to expand your reach and grow your audience
Without any disturbance or spending big amounts you can easily connect with your audience whatever you want - multiple times a day.
Social media platforms depict the true emotions and thoughts of your audience. You can get clear picture of your audience’s behavior and interests, without concerning about privacy and security permissions.
Social media allows you to publish content to a highly specific portion of your audience.
Disadvantages:
Saying the wrong thing at wrong time may put devastated impact on your business or brand
Expensive than email marketing
You need an entire creative team to produce quality content on consistent basis.
Email Marketing
Getting the leads is the first step but turning these leads into sales is what really matters, and it email marketing that makes this happens by nurturing relationship more directly. Year after year, email marketing shockingly delivers high return on investment for business continuously. Though, for email marketing you have to get permission to people but still it has many notable advantages over social media marketing.
Advantages:
Email market enables you to create segmented lists and you can easily remarket to customers.
In order to find out what messaging types works best for your business or brand, you can run A/B testing with email marketing.
Beating the ROI email marketing is not kids’ game.
Disadvantages:
Writing compelling headlines to convince the readers to open your message needs some serious skills.
Without knowing how to create lists and segment marketing for various groups of subscribers, your work may go into vain.
You must have to know about the usage of email platform for segmenting, design, signup forms and publishing.
You should know how to abide by email security and privacy regulations.
Which is Better Social Media or Email Marketing?
Email marketing is the number one choice of marketers, according to the Smart Insight but it is only by a margin of 1 %. On the other hand, social media marketing, SEO or content marketing are now the hottest preference of marketers. So, how you can choose your marketing strategy? The best way is to make choice according to your brand or business goal. Want to drive sales? Email Marketing is best for you. if expanding your business, reaching and engaging your audience is what you’re looking for then opt for Social Media Marketing.

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