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How Large Companies Are Benefiting From The Coworking Culture

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By Author: Ratan Middha
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Think of a coworking space and it instantly paints the picture of a group of tech-startup millennials brainstorming over ideas, sitting in a relaxed setting. With the coworking industry scaling the heights, the picture is gradually changing to make way for larger companies and organizations. The professional coworking spaces today are attracting a wide range of companies and individuals as their users.

Most of these spaces provide an urban environment laced with 24*7 accessible amenities to cater to the diverse needs of modern businesses and professionals. Custom coffee machines, meeting rooms, private offices with high-tech security, gyms, high-end furnished infrastructure supported by a vibrant community atmosphere is what sums up a coworking space in today’s world. Apart from providing for a space to work these spaces host social and networking events on a regular basis giving a lot of room for learning opportunities and sharing experiences with like-minded professionals.

As these shared office spaces widen their horizon of settings, larger companies have started to look at these spaces as an alternative to some of the toughest challenges they face.

Recruit from a diverse pool of global talent

For larger organizations, it tends to become difficult to entice workers to work at their corporate-headquarter locations. Sometimes the workers do not prefer relocating to the suggested location and sometimes the cost becomes an issue. But this scenario is being changed by the advent of coworking spaces around the world. By setting up shops in coworking offices, organizations now get to recruit talent from outside their limited demographic reach.

These professional fully furnished office space make for great hubs for many of the global resources, teams, and individuals who can easily be accommodated at these remote offices. This also works in favor of these remote workers as they are able to appreciate the better ad structured work setting provided by the coworking offices. Studies have also proved that workers tend to be more productive, happier and creative in a flexible work environment. This way they get to avoid the social isolation simultaneously enjoying the same supreme amenities available at their corporate offices.

Coworking fuels creativity

Large organizations also benefit from the collaborative work environment offered at coworking offices. Collaboration plays a huge role in enhancing the productivity of teams and this directly benefits those involved in the field of development, research, marketing, and design providing them with a creative environment that brings out the best of ideas.

Another upside to working in collaboration with other workers who are not a part of your corporate team is the generation of new ideas. Employees tend to find the constant change of environment and opportunity to meet and work with people outside their corporate environment very energizing leading to the birth of new and creative ideas. The social events and gatherings hosted at these coworking spaces also provide great networking opportunities for this millennial workforce seeking constant social mileage.

Coworking spaces offer easy means for expansion

Larger organizations with plans to expand into newer markets often look to coworking spaces as a feasible option. These spaces offer easy options to turn into temporary headquarters for these organizations so that they can focus on growth. All the hassles of setting up an office and going through the entire process of maintaining the amenities are looked after by these shared office spaces. These spaces also offer these rapidly expanding organizations the flexibility of space when the need arises to accommodate their growing teams of five, ten or more.

Coworking helps in cutting on costs

The flexible membership plans and the customizable pay as you use options make sense for many larger organizations over setting up a conventional office space. With no lease commitments to look after companies can focus on making and growing their space as per their need. This kind of flexibility works best for corporate clients as they can scale up or down as per their needs.

Since coworking environments help employees be more productive and happier they end up working for longer periods of time, saving the potential costs of hiring and rehiring new resources. Anyday, coworking provides for optimum alternatives for corporates and large organizations looking to grow in this cutthroat market.

All these reasons combined make a professional coworking space a potential strategic partner that major organizations can look forward to in order to solve many of their challenges.

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