Organic V/s Paid Traffic Which Is Better For Your Business?

By Author: Chris Walker
Total Articles: 41
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Even though Yahoo, Bing and other search engines exist, Google is trusted by the majority of Internet users. The search giant is the first place that people rely on when looking for answers online. Google searches can be divided into two components - paid and organic searches.

For an Internet user searching on Google, this means that the search results will either be in the form of ads or from websites that the search giant recognises as a relevant and high-quality source of information. For webmasters, this means that they have to optimise websites for both these options to get the attention of the people searching for products or services online.

If you have a company website, you must have heard of the term SEO and might even be in partnership with an Internet marketing agency in London to help you navigate the ever-changing world of SEO. Whilst SEO or search engine optimisation is a technique that helps to attract organic traffic, SEM or search engine marketing is a tactic where you have to pay to drive traffic to your website. SEM includes PPC campaigns and other paid campaigns.

Now that you know the ...
... difference between paid and organic traffic, it is time to find out which one is better for your business' marketing strategy.

Organic search is affordable in the long-run

When a query has been typed into Google, the links that appear below the ads are the organic search results. Google has more than 200 factors that its algorithms take into consideration when determining how a website ranks. Organic traffic is valuable as it is free and it also means that consumers trust the brand or business.

But, optimising a website for driving organic traffic takes time. You need to clearly tell Google what your website is all about, what you are offering and so on. It is crucial to have a results-driven, ROI-focussed SEO strategy in place to convince Google that your website should rank on top in the SERPs. However, you cannot look for instant gratification. This is a time-consuming process, but the results are long-lasting and it proves that your website is of high-quality.

Paid search is expensive, but gives fast results

Paid search results are acquired by running ads through Google Ads. these results appear above organic search results and are denoted by a small "Ad" sign. Paid search results are one of the fastest ways to grab the attention of your target audience. Also, most people do not even understand the difference between paid and organic search results.

The biggest advantage of paid search is that you do not have to wait to build up your SEO, but pay Google to be featured on top. However, there is just one problem - paid search is expensive. Whenever someone links on a paid search result link, you will be paying Google for the clicks.

Also, even though paid search can help you jump the queue and enhance your online visibility, you still need a robust SEO profile. The fact remains that Google has strict ranking factors and you have to meet them. There are certain best practices and strategies that have to be observed when running SEM campaigns.

To put it simply, both paid and organic search have their own place in multi-channel strategy when it comes to driving website traffic and getting results. The question is not which one is better, but how to effectively include both in your marketing strategy to achieve the desired results. If you want to know how to implement both these techniques harmoniously in your marketing plan, you can speak to a leading Internet marketing agency in London. The professionals will be able to provide you with the best solution that meets your business needs and helps you achieve your objectives whilst staying within your budget.

Nhance Digital is a professional and bespoke Internet marketing agency in London specialising in delivering impactful results. The agency is committed to helping brands connect and engage with their consumers online. Thanks to their dynamic in-house team and available resources, they can handle all aspects of a digital marketing campaign.

Nhance is a UK home grown web and internet marketing company with a global presence.