Improve Search Engine Rankings

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Improving Search Engine Rankings is easier said than done. SEO (Search Engine Optimization) is a never ending marathon of online competition. This is no different than the brick and mortar world as competition is always there and that entails that you COMPETE. Search Engine Rankings are the most oft-used measure of visibility success, especially for commercial sites online.

SEO is the only set of processes that one can use or outsource to Improve Search Engine Rankings. There are two major tracks to SEO, (1) Onsite Optimization and (2) Offsite Optimization. Neither can be relied upon alone to achieve higher search engine rankings; they are interdependent as each one can’t be effective without the other.

Onsite Optimization refers to the on-page elements needed to effectively communicate with the search engines in order for the page to be understood and properly indexed for the content it contains. These elements include Keyword Research, Page Titles, Descriptions, Meta Information, Dynamic Site Maps, SEO Friendly Ecommerce and much more.

Offsite Optimization is potentially the most ...
... significant way to improve search engine rankings. As with all internet marketing, it is CONTENT that fuels offsite optimization. Remember that search engines seek to rank websites based on relevance to the search; the keyword or phrase used to gain information. When there are 100’s of thousands up to 100’s of millions of web pages competing for a single keyword, the search engine must develop a method so that it can differentiate between web pages and deliver results on the first page that is most likely to satisfy the searcher. It should be clear already that just having the right metadata or right keyword(s) on the web page isn’t going to differentiate you enough to get to page 1 or anywhere near page one. However, the search engines use Backlinks as the primary, even dominant measure to determine the relevance of one page vs. another page. Backlinks provide the search engines great latitude because it opens the door to many more variables that are important to rate pages.

So how does Content and Backlinks work together to Improve Search Engine Rankings? Backlinks are seen as votes by the search engines. By definition, another website is linking to you without receiving anything in return. Yes, you can buy backlinks but Google knows the difference and unless you are willing to spend a lot of money for a long time just for one or a few backlinks, it wouldn’t do much good. More pointedly, you want the highest quality and greatest quantity of backlinks. And the only way to generate great Backlink growth is by producing GREAT CONTENT. Writing articles, press releases, blog posts and more that is targeted on carefully researched keywords / phrases is the fuel needed to generate the best Backlinks. How? Syndication to multiple and relevant sites … remember, quality and quantity both count. Another factor is consistency i.e. the regular addition (weekly) of new content, both on the website and syndicated to great sites for backlinks is the most powerful set of processes to generate high quality, highly relevant, naturally occurring Backlinks … the winning strategy.

Syndication offers countless opportunities. There are 1,000’s of online publishers looking for unique content. The Social Media and Social Bookmarking sites are great sources for syndication and the resulting activity to score with more Backlinks.

Improved Search Engine Rankings is closely tied to setting a firm foundation through perfect implementation of onsite SEO and then leveraging this with consistent development of content propelled with a well developed syndication process. Some call this stuff “White Hat SEO” as opposed to “Black Hat SEO.” Forget all this … there is a right way and a wrong way … I have shared with you the right way and it is backed-up by the results we achieve everyday for our clients.

If you seek to improve your search engine rankings, drive traffic and ultimately maximize conversions, contact us for a free initial consultation.