ALL >> Technology,-Gadget-and-Science >> View Article
Improve Organizational Productivity With Gamification

Picture your elementary school days. Your teacher has brought in a Costco sized batch of shaving cream for the class. She spreads the shaving cream on each of the desks as you and your classmates roll up your sleeves to “play”. While spreading the shaving cream all over the desks certainly was enjoyable, our teachers had an ulterior motive as we found out later – we were cleaning the desks. By creating a game, our teachers were able to encourage us to actively participate in a task normally considered mundane. This is gamification.
Gamification is the process of taking typical elements of game playing, such as point scoring or ranking, and applying it to areas of activity in order to encourage engagement and participation. Companies have already been using gamification to encourage consumer engagement with varying levels of success. BJ Novak’s character on The Office, Ryan Howard, had the ill-conceived idea of adding a chatroom feature to the Dunder Mifflin website.
Conversely, Starbucks’s reward program within their app lures in customers with “Star streaks”, a promotion that has worked on me numerous ...
... times. With Star streaks, app users gain bonus stars for performing an action, i.e. purchasing a drink, several days in a row. On the third day, I often find myself going to Starbucks regardless of whether I want coffee. I just want the bonus stars.
These programs are incredibly effective at driving customer engagement. In the case of Starbucks, rewards members with the mobile app, although only representing 18% of Starbucks customers, were responsible for 36% of all of Starbucks sales in 2017.
Within an organization, gamification can also be used to encourage behavior. Human resource departments are starting to give employees “badges” for completing training or achieving verification. Companies are awarding points to different departments for compiling with certain initiatives. Firms are also encouraging friendly competition between employees by creating a company .
Traditionally leaderboards are used within departments, but the roadblock is comparing the performance of say an accountant with that of a marketer, it’s like comparing apples and oranges. Leaderboards can even pose issues within a department. For example, how do you measure the numbers of an employee selling a product with a short sales cycle compared to someone selling with a long sales cycle.
With unified benchmarking, the leaderboard will consider their primary task as well as how they are doing within the role. Theeaderboard will be able to compare how many support tickets the IT department handles as well as data tickets that developers manage.
One way Katalyst Technologies is exploring gamification is by encouraging employees to interact with our social media accounts. We can extract data from social media platforms and measure the number of interactions generated on posts. As the trend of gamification continues, it will pop up increasingly in different areas of the workplace.
About Katalyst
Katalyst Technologies Inc. is a best-in-class software, technology services, and solutions provider. Our business and technology experts are highly skilled and work seamlessly across multiple industries, geographies and technologies. Katalyst’s core areas of expertise are in ERP, supply chain and logistics, engineering & manufacturing, digital & e-commerce, professional services and publishing. Katalyst has offices around the globe with locations in the U.S, UK, and India.
Source Link – https://katalysttech.com/blog/improve-organizational-productivity-with-gamification/
Brian Burell has completed his education in Computer Science and then he has started working in Digital & eCommerce, Enterprise Application and SCM segment for Katalyst Technologies Inc. After getting more than 7 years of experience in software solution, he found best interaction model of success. He really enjoys his success in software industry for start-up business and also in extending current model with highly reflective ROI.
Add Comment
Technology, Gadget and Science Articles
1. Understanding Why It Is Essential To Hire A Virtual ReceptionistAuthor: Eliza Garran
2. Driving Success With Google Shopping Price Tracking Dataset
Author: Den Rediant
3. Elevate Every Gathering With A Smart Event Mobile App
Author: Enseur Tech
4. Power Tillers: A Smart Solution For Modern Farming Needs
Author: Mark
5. Product Prices Scraping By Pincode Across Multiple Platforms
Author: Retail Scrape
6. What Are The Best Ways To Extract Real-time Product Data From Top Grocery Apps?
Author: Retail Scrape
7. Diy Vs. Pro: Should You Outsource Your Thumbnail Design?
Author: Bulk Account Buy
8. Benchmark Daily Prices Using Amazon & Walmart Data In The U.s
Author: Actowiz Solutions
9. Unlock The Power Of Google's Gemini Ai Chatbot
Author: Sdreatech
10. 10 Angular Best Practices For Mean Stack Developers
Author: Mukesh Ram
11. Improve Retail Strategy With Publix Store Locator Data Scraper
Author: Den Rediant
12. Customer Service Quality Assurance: Strategies For Delivering Consistent Excellence
Author: Allan Dermot
13. Doordash Data Scraping: Top Trending Restaurants Revealed In Los Angeles
Author: Retail Scrape
14. Electric Scooter Industry To Hit $408.1 Billion By 2031: Key Growth Drivers
Author: Suvarna
15. Learn The Importance Of Business Intelligence For Microsoft Dynamics 365
Author: Bappaditta Jana