123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Technology,-Gadget-and-Science >> View Article

Improve Organizational Productivity With Gamification

Profile Picture
By Author: Katalyst Technologies Inc
Total Articles: 33
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Picture your elementary school days. Your teacher has brought in a Costco sized batch of shaving cream for the class. She spreads the shaving cream on each of the desks as you and your classmates roll up your sleeves to “play”. While spreading the shaving cream all over the desks certainly was enjoyable, our teachers had an ulterior motive as we found out later – we were cleaning the desks. By creating a game, our teachers were able to encourage us to actively participate in a task normally considered mundane. This is gamification.

Gamification is the process of taking typical elements of game playing, such as point scoring or ranking, and applying it to areas of activity in order to encourage engagement and participation. Companies have already been using gamification to encourage consumer engagement with varying levels of success. BJ Novak’s character on The Office, Ryan Howard, had the ill-conceived idea of adding a chatroom feature to the Dunder Mifflin website.

Conversely, Starbucks’s reward program within their app lures in customers with “Star streaks”, a promotion that has worked on me numerous times. With Star streaks, app users gain bonus stars for performing an action, i.e. purchasing a drink, several days in a row. On the third day, I often find myself going to Starbucks regardless of whether I want coffee. I just want the bonus stars.

These programs are incredibly effective at driving customer engagement. In the case of Starbucks, rewards members with the mobile app, although only representing 18% of Starbucks customers, were responsible for 36% of all of Starbucks sales in 2017.

Within an organization, gamification can also be used to encourage behavior. Human resource departments are starting to give employees “badges” for completing training or achieving verification. Companies are awarding points to different departments for compiling with certain initiatives. Firms are also encouraging friendly competition between employees by creating a company .

Traditionally leaderboards are used within departments, but the roadblock is comparing the performance of say an accountant with that of a marketer, it’s like comparing apples and oranges. Leaderboards can even pose issues within a department. For example, how do you measure the numbers of an employee selling a product with a short sales cycle compared to someone selling with a long sales cycle.

With unified benchmarking, the leaderboard will consider their primary task as well as how they are doing within the role. Theeaderboard will be able to compare how many support tickets the IT department handles as well as data tickets that developers manage.

One way Katalyst Technologies is exploring gamification is by encouraging employees to interact with our social media accounts. We can extract data from social media platforms and measure the number of interactions generated on posts. As the trend of gamification continues, it will pop up increasingly in different areas of the workplace.

About Katalyst

Katalyst Technologies Inc. is a best-in-class software, technology services, and solutions provider. Our business and technology experts are highly skilled and work seamlessly across multiple industries, geographies and technologies. Katalyst’s core areas of expertise are in ERP, supply chain and logistics, engineering & manufacturing, digital & e-commerce, professional services and publishing. Katalyst has offices around the globe with locations in the U.S, UK, and India.

Source Link – https://katalysttech.com/blog/improve-organizational-productivity-with-gamification/

More About the Author

Katalyst Technologies Inc. is a best-in-class software, products, technology services, and solutions provider. The core areas of expertise are in ERP, supply chain and logistics, engineering & manufacturing, digital & e-commerce, professional services and publishing.

Total Views: 39Word Count: 535See All articles From Author

Add Comment

Technology, Gadget and Science Articles

1. Discover The Green Advantages Of Fabric Air Dispersion
Author: Tawada CleanTech

2. How The Virtual Power Plant Market Next Generation Technological Advancements
Author: Swapnil Jadhav

3. An Overview Of Mobile Application Pen-testing Methodology
Author: kedar naik

4. What Small Business Call Center Software Must Have?
Author: Zenteno peterson

5. Top 7 Benefits Of Hiring A Reliable It Service Management Company
Author: Praecipio Consulting

6. How To Install Remote Server Administration Tools
Author: Jaxson Harry

7. Top Blockchain Development Company In India
Author: Natasha Verma

8. How To Choose The Right Devops Consulting Tools: A Complete Guide
Author: Praecipio Consulting

9. 5 Most Common Mistakes Entrepreneurs Make When Selling Products Online Using The Dropshipping Busine
Author: Shane Emerson

10. Maxeler Technologies Licenses Healthcare Technologies
Author: 1888pressrelease

11. Top 10 Fantasy Cricket App Development Companies In India 2020
Author: Robbie Royce

12. 5 Benefits Of A Wireless Barcode Scanner
Author: visionbarcode

13. Top 3 Reasons To Have A Mobile App For Your Business
Author: Micheal Joseph

14. Positive Takeaways That Smbs Leverage From Robotic Process Automation
Author: Ash Rakars

15. Top Justifiable Reasons To Launch A Fantasy Cricket App This 2020
Author: Robbie Royce

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: