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What Is Crm? Advantages And Disadvantages Of Crm?
CRM stands for Customer Relationship Management and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers. This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits.
The software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.
Advantages of CRM :
• Integrates Everything in One Place
For customer relationship management to be effective, there is a need for centralization to occur. The data collected in an organization needs to be easily accessible by those who need it. Instead of going through different data point, the
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