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Top 7 Digital Marketing Trends To Watch Out For In 2020
2020 is a period of the paradigm shift for several digital marketing companies in Kochi. Major digital marketing services like Search Engine Optimization, Social Media Marketing, Content Marketing, Pay Per Click Advertising etc will have to witness a dramatic change this year. Notably, there is a need for you to know that many of the strategies you have missed in the past like visual search, voice search and artificial intelligence have to be considered seriously in 2020 for being in the competitive edge.
With the evolving technology and insights, here are the top digital marketing trends you may have to follow this year.
Artificial intelligence has been around for quite some years now and it is said that implementing this technology can provide an extra benefit to your digital marketing efforts. AI can easily analyze user behaviour and search patterns on various digital platforms and help you understand what they are up to.
For example, facebook messenger has introduced its messenger bot to automate your communication. According to a study by the global research and advisory firm, Gartner, over 26% of the businesses will include AI by 2020. So getting started now can help or else you will miss out of major opportunities coming your way.
All your marketing strategies have to be completely personalized in 2019 to keep a good pace in the competition. Customers expect your products, services and even the contents you deliver online to be fully personalized for their convenience. With the advent of data analytics, discovering useful information that foster decision making has never been difficult.
A study done by a popular digital marketing company in Cochin has found out that personalization can indeed improve the customer relationship and sending personalized emails based on user behaviour triggers better response. Why wait for the next moment? Start personalizing your business now!
Videos always hold a chance to become viral. Video marketing is a strategy which is on the rise for a few years now. But, you can’t ignore the importance of video making and promotion in 2020, unlike previous times. With the mass increase in usage of video viewing & sharing website like Youtube, digital marketing companies in Kerala and digital marketing service in kerala are further putting their step towards video marketing too.
Here we are going to reveal some of the major statistical data identified during our survey:
More than 70% of the businesses revealed video marketing has improved their conversion rate.
Around 78% of brand videos will be shared by customers instantly.
Over 50% of customers get convinced better to buy a product or service if they watch a demo video.
These statistics speak about the importance of video marketing and if your videos become viral, there is a higher probability that your customer base can increase tremendously.
With the launch of smartphones that are compatible with voice communication, people are more and more relying on voice chats and searches. A recent study has revealed that 50% of all search will be through voice by 2020. In the current scenario, more than 20% of Google searches are through voice.
Nowadays, a lot of websites, as well as apps, are utilising the power of voice search technology to help their users go handsfree. So, the time has started ticking for you to think about optimizing your product or services for voice searches in the future.
Social Media Stories
With the increasing popularity of the “Stories” feature in several social media channel, it has become crucial for digital marketing companies in Ernakulam to opt for this strategy. Apart from that, they can also look for creating live videos to build brand awareness, make engagement and promote the brand.
The best platforms where these story strategies can be impactfully placed are Snapchat, Instagram and Facebook. Notably, we have found out that Youtube has also initiated the launch of this feature. Since it disappears after a certain period depending on the platform, digital marketers can make use of this feature by tagging the people whom you wish to see your texts, images, posts or videos.
Visual search is the next big thing going to be fortunate for the digital marketing company in Cochin. Visual searches are on the rise and this can help users to get more specific information about the product or service. Pinterest is the most popular visual search tool on the internet and interestingly, Google Lens has also started rolling out its features to other smartphones.
With visual search feature coming into play, you can easily fetch every detail of an image simply by dropping it instead of typing the long tailed keywords into the search box, to receive information like similar products, price comparisons, ratings & reviews etc. This search trend has the ability to pull customers towards their favoured product/ service.
VR & AR
When we talk about Virtual Reality and Augmented Reality, Pokemon Go is the first thing that comes to your mind that has been a major trend a few years back. Interestingly, there are several other areas where these two innovations can give a positive vibe. For example, if you are starting an interior designing company you can showcase the inside as it in the real world to your customer to give them a more personalized feeling.
It has been found that this digital marketing trend is gonna rule within a decade. AR can display the same interiors upon your existing room to check whether it fits well. Implementing these kinds of interactive innovations can help bring your customers closer to your business/ brand in a much simpler way.
Our Final Words
The digital marketing has started following the latest trends that focus on primarily 3 things for bestowing a better customer experience – personalization, automation and innovation to get ahead in the competition. Let yours be the next?
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