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Why Google Recommends Responsive Website Design?

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By Author: Kinsh Technologies
Total Articles: 2
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The concept of responsive website was introduced back in 2010 where Ethan Marcotte urged developers to practice responsive website design. He stressed on not have disconnected designs for different web devices and hence have a code that is adaptive for all devices. From 2010 cut to now, responsive design is a trend that every developer follows.

Quick navigation

A responsive website provides easy navigation to the users. One of the important features that search engine algorithms look for is meeting user’s requirements. With toggle navigation, collapsing text etc appearing in mobile devices, it is pretty easy for user to navigate and move through pages.

Minimise loading time

Google loves websites that load faster. Google checks whether the website is optimised well. Responsive design, when done right, can make the site load in less than 5 seconds in all devices.

Reduces bounce rate

Google keeps a check on bounce rate of the website. The lesser the bounce rate, the more interesting your website is. Google ranks the website higher when it finds that the users are finding something meaningful on the site. Responsive website design ensures exactly the same. It ensures that users are able to have a smooth experience on the site, sans the device size.

Adaptable websites

Responsive design has three pillars - media queries, build grids and flexible visuals/containers which makes it adapt to different screens effortlessly. This way website developer can ensure that how to show qualitative content, what to hide on mobile devices and how to manage the graphics right.

It’s no surprise that google appreciates that responsive websites reduces the use of redundant code. The whole idea behind it is to give users the best experience across all the devices with single piece of code written.


Inarguably responsive website is the need of the hour and you cannot ignore it. Hire Website Development Company India to get the best Responsive Website Design in India.

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