Promodo Helped Gepard.kz Retailer Reach The Top In Competitive Search Queries

By Author: Tatiana Podus
Total Articles: 3
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Gepard.kz is the leading online store of tires and wheels in Kazakhstan. The company offers a wide selection of products from world famous manufacturers (Michelin, Goodyear, Yokohama, Matador, Federal, etc.). Despite a rather modest age, the retailer has already managed to gain a solid market share thanks to regular discounts, installment plans and prompt delivery of goods throughout the country.

At the same time, the company had certain problems with SEO-promotion. An audit of the site showed that the visibility of the resource in the top of the search engines Google and Yandex for the main keys is practically zero. This greatly limited the possibility of further store growth. That is why the retailer turned to the Promodo team for help. Goals Specialists identified two interrelated tasks:

- to attract the target audience using the search engines Google, Yandex and Mail.ru in Kazakhstan;

- increase sales from the site.

Used tools

Page 301 redirect to eliminate duplicates. Landing pages. Custom content and feature articles on external sites.

First stage

Ecommerce search engine optimization ...
... was carried out in stages. At the first stage, a technical audit was conducted. The recommendations developed by its results on internal optimization of content, metadata and layout were immediately implemented. Then the experts began to prepare and post texts on the main pages of the resource. Setting up Google Analytics helped control the dynamics of visits and sales, user behavior, as well as other important parameters. At the start of the project, Promodo specialists faced a lot of problems, including:

- huge number of duplicate pages and metadata;

- lack of a clear landing page structure;

- inappropriate page URLs incorrect formation of H1 tags.

What was done next

To promote the site, specialists took up:

The development of the landing page, which enabled the customer to choose tires according to a number of signs (season, brand, diameter, size). Possible combinations of criteria were also taken into account. This allowed us to optimally distribute the main key queries to cover the widest possible range of users. In addition, thanks to the creation of new landing pages, it has become much easier for customers to make a choice.

Exclude duplicate pages using a 301 redirect.

By generating CNC (human-readable URLs) for all landing page. The appropriate logic of their formation made landing pages more convenient for search engines and people.

The uniqueization of metadata, which eliminated the possibility of duplication, and also improved the visibility of pages for key queries in the search engines.

Structuring subdomains. Created landings took into account geo-dependent queries. This allowed to reach the target audience from all over the country.

Increase the link mass of the resource. The basis here was the placement of informational articles with links to the site, as well as user-generated content on thematic sites.

Achieved Results

After the first stage, certain positive trends were outlined, and from 4 months of work of the Promodo team, the results on the issuance of a site in the top of the main search engines amounted to 84%. If you evaluate the performance over time, you can observe significant changes in both Google and Yandex.

Significantly increased and traffic from search engines. The prompt implementation of all recommendations after the audit and the creation of additional landing pages with filters helped to achieve good results in a short time. The promotion strategy of Gepard.kz was based on achieving a quick effect with low marketing costs. Significant advancement in search, increase in the number of visitors and sales are the main confirmations of the effectiveness of such methods. Customers liked the updated site, there were significantly more calls, and half of them were converted into sales.

What to expect in the future

To further promote the retailer, the following tasks are outlined: development of expert articles and their placement on various thematic sites; development of resource subdomains; YouTube channel promotion; work with the new section "Disks".

Digital marketing specialist in Promodo ecommerce marketing agency https://www.promodo.com/