Benefits Of Increasing Franchise In Education

By Author: Rasika Nimkar
Total Articles: 15
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Before we begin to talk about the benefits of franchises in the education sector, it is important to understand what exactly a franchise is. A franchise is a business format whereby the vendor buys rights to utilise a bigger brand’s goodwill and run their business under the brand’s gambit. This often involves following a set of rules and conditions set by the parent brand. All the major corporate giants like McDonalds, Pizza Hut, etc have a similar business model.
The franchise system has gained a lot of popularity in the education sector as well. This is a result of various market fluctuations that have made it harder for vendors to set up their independent ventures.
First and foremost, this system has proved to become an aid for all vendors. It has made it easier for them to set up schools and allied ventures without pooling in huge sums of money. Being affiliated with an existing brand allows them to utilise their goodwill and increase their consumer base. Especially in the case of schools, parents trust franchise names more than independent schools. Further, the parent brands also share the cost of promotion ...
... with the vendors, this helps reduce running cost.
From the standpoint of the industry in general, franchises have helped boost education in India. Since setting up schools is now easier, more schools have sprung up. This has helped match the demand for preschools. Increasing Primary school franchise in India has also helped establish uniformity. Since the parent brands are affiliated with popular education boards, franchise-based schools maintain a proper standard in terms of curriculum and the quality of education they provide. There is usually a basic requirement in terms of amenities as well that the vendor must offer. All in all, this helps create a stronger and better environment for the development of better education services in the nation.
Adding education as gambit under franchise business in India has also helped in making the process of monitoring a lot easier. Governing the smaller vendors under them allows parent brands to ensure that all basic standards are being met and the schools are a safe place for the children. Further, this format allows parent companies to strip vendors off the rights and terminate contracts in case they feel that compliances aren’t being met. Such a format also acts as promotional aid to the parent company. The achievement for any vendor acts as a promotional boost for the parent brand as well. It reduces running costs and ensures that investment with the functioning of the schools is minimal.
Overall, franchises have proved to be a helpful addition to the Indian education system. They have created a better environment for students, teachers, vendors and brands as well. With such positive changes in the Indian education sector, literacy and academics are bound to prosper and grow. As far as we are concerned, all we can do is sit in our homes and wait for these changes to come.

Established in 1927, the Podar Group is one of the most established school brands in India. Podar is among the fastest growing school networks in the country today and has 124 owned Podar schools and combined student strength of more than 1,55,000. In addition to the owned schools, the Podar Group has approximately 18 years of experience in the Franchise sector with more than 200 Franchisees of its pre-primary school 'Podar Jumbo Kids' pan India.