Beyond The Basic Marketing

By Author: Afreen Shaikh
Total Articles: 3
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Some statistics that highlight why it is beneficial for brands to appoint a good integrated marketing solutions company -

● 74% of event attendees say that experiential marketing activities help create a more positive opinion.

● 80% of consumers who attend brand activations that include a live demonstration and product samples claim that it helps them finalize their purchase.

● 70% attendees that attend marketing events end up becoming regular customers

● About 33-34% of attendees said that they would take photos, videos in order to make social media posts talking about their experience at a marketing event.

● 65% of brands concede that live events and experiential programs directly affect sales.

Us humans connect with stories and experiences. For brands, the consumer is not only the king, but it is also an amplification board that promotes the brand with each and every positive association and creates an everlasting experience. In the world where the attention span of the consumers is short and takes an effort in helping them retain brands, creating everlasting experiences through brand activations, product launches, corporate conferences etc. that helps the brand gather leads for sales, increase brand awareness is of utmost importance.

Executing marketing mix enables a brand to engage with the customers at different stages of the product cycle. Integrated marketing services go beyond just engaging customers, and helps to foster and build a community. The unified experience helps the brand start a conversation with its audience base across marketing and communication disciplines like direct marketing, pr, advertising, digital and social media. An integrated marketing company is capable of providing an immersive experience and engaging for the brand's consumers.

A product is manufactured to identify a customer's needs and to eliminate the same. A brand, however, is an idea that provides the aspirational need to the customers. To mobilise the sales of a product, one needs to make the brand aspirational and the same can be achieved through effective use of consistent messaging across various marketing mixes. This helps the brand interact with the audience at a stage when they are prospective consumers, engaging them furthermore to convert them into customers. Integrated marketing solutions is about creating a lasting impact connecting the trio of company, communication and customers.

One of the leading agency in this domain of marketing is NeoNiche. Started with an initial investment of mere 5 lakhs, the integrated experiential marketing agency now employs around 150 people working on more than 130 clients. Founded by Prateek Kumar along with former colleagues Ashish Iyer, Valay Lakdavala, Indraneel Bhat and Ashish Sedani, NeoNiche promotes brands through events, roadshows, exhibitions, conferences, digital marketing, customer contact programmes and social media. The agency deals in retainer as well as retail-profit sharing model, and a special provision for small and medium businesses.