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Write A Note On The Low-cost Strategy Of Southwest Airlines:

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By Author: Godhelpu
Total Articles: 2
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Southwest is considered as among the best airlines of the world that serves the passengers at a low-cost. It is customer-centric and, therefore, holds a record of providing cost-effective operations that prove the accomplishment of the business model as well as this airline.

Beneficial business model:

The strategies like the point-to-point model in comparison to the spoke model of a legacy like United and American are used by this airline. This is of great help as it helps in gaining more traffic on domestic flights as it lowers the average time. Some of the features of Southwest airlines are:

• The seating arrangements are high in density resulting in fewer toilets and galleries in the aircraft.
• Most of the flights are shorter in a route that takes less time.
• New aircraft Boeing 737-800s have been added by the airline that increases the seating capacity.

The fleet of the aircraft has been modernized and so a younger and fuel-efficient fleet is used by the airline that helps in maintaining the cost. Also, if the airline will operate from the smaller airports, the company will be able to make use of the aircraft because of less congestion in the smaller ones. This can also reduce the cost of the airline. Another service is the low-fare calendar. Let us have a look at this service.

Is the Low-Fare Calendar Beneficial?

Southwest Airlines Low-fare calendar helps the passengers to avail of the flight deals starting at $45 for the on-way trips. This can be grabbed during the months of the fall season. Some of the details of the Low-Fare calendar are:

• The deal can only be availed in the fall season.
• The deals are available at the minimum price of $45 that a passenger can grab while doing the booking. it varies according to the destinations and routes.
• The seats should be booked in advance as the seats are limited.
• The passengers can carry additional baggage under this program.

With the growth of the airline, Southwest Airlines' low-cost strategy helps in the success of this airline. if you have to discuss a query with the representative or you are facing any issue, then you can freely get in touch with them. You will be assisted with the best resolution. The passengers can call on the contact details provided by the airline to connect with the team of experts.

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