A Well-developed Website Leads To Excellent Ecommerce Performance. How Promodo Helped Deka Increase

By Author: Tatiana Podus
Total Articles: 8
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DEKA is a chain of stores selling watches since 1993. During its existence on the market, the company has opened more than 30 branches in almost all regional centers of Ukraine. 2007 was the year of launching an online store with an online catalog and delivery to any city in the country.

Collaboration with the customer began with identifying the problem - a design that visitors to the site do not perceive well. This caused a low conversion rate. Promodo specialists took up the usability of the landing pages.

Tasks from the customer:

- update the site design, while maintaining the recognition of the online store;

- increase conversion by at least 20%;

- reduce your advertising budget.

Tools

Promodo specialists acted in two directions:

- search engine marketing;

- contextual advertising.

What was done Work on improving the commercial performance of the online store DEKA was to improve the site.

Promodo team has changed the architecture of the web resource, which serves as its "skeleton". Work on the functionality and clear presentation of content facilitated the process of selecting products. Adding “entry points” on the main and portal pages accelerates users' familiarity with the site and increases engagement.

Specialists updated the design of the online store, while maintaining the original concept. On the product pages there are “hit”, “new” wobblers and discounted items that attract attention and encourage you to buy a watch. The description of the goods on the corresponding pages has become structured and understandable.

To keep the attention of site visitors and increase revenue allow blocks of additional sales. Promodo team has implemented algorithms through which customers see viewed and similar products. In the corner of the page there is a support block for communicating with consultants via instant messengers, online chat or call back.

Collaboration results

During the work on the project, it was possible to increase conversion by almost 40%. For the quarter after the introduction of Internet marketing tools, 346 units of goods were sold more than in the same period before cooperation. Improving the design of the web resource and optimizing the text on the page reduced the bounce rate by 4.21%.

Thanks to changes in the information architecture, the addition of wobblers and the introduction of additional sales units, users began to spend more time on the site. Buyers remain active in the online store for 26 minutes 2 seconds, while visitors only need 5 minutes 20 seconds.

The work carried out by Promodo allowed to reduce the payback of the project on the redesign of the web resource - one and a half months. In the future, to improve the visibility of the site in search engines for queries in the form of names of watch brands, commercial indicators of the mobile version of the online store, the process of selecting and buying goods.

Digital marketing specialist in Promodo ecommerce marketing agency https://www.promodo.com/