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How Much To Pay For A Stunning Animated Explainer Video?

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By Author: Komal Kokatee
Total Articles: 3
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With video content becoming powerful day by, the digital era is at boom. This jam-packed video revolution nothing but an ocean of opportunities for businesses, ventures, startups and people to grow. Going by the facts, more than 80 per cent of the business have agreed to the fact that video promotions have given them higher ROI.


Though video promotions and content can be one of the best additions in your marketing toolbox, animated explainer videos have really stood out in the game. It is often being said that a good explainer video can really gain your business a lot of boom and attention. With that being said, you still can have your doubts. After all, with so many benefits, pricing of these dynamic explainer videos might cross your mind. Well, let’s clarify that as well.

Ever wondered what exactly should be the right cost of an animated explainer video? To be honest, it depends on a few prospects.

-Length of the video
-Turnaround time
-Production house
-Nature of the video
-Quality of the video

The length of the video surely plays an important role in deciding the price of the video. If you demand a lengthy video, the price will surely rise. Similarly, the urgency of the video may sometimes affect the cost of it. Certain production houses deploy freelancers and external team to meet the deadline. As per industry standards, a basic 60-second animated explainer video will take approximately two weeks to get done and be delivered to you. Similarly, if you wish to have a video of very basic quality and minimal effects and animations, it would surely cost you less, since such videos do not deploy much of efforts.

As per the industry standards, a 60-seconds explainer video would cost a minimum of 700 dollars. There are some production agencies that might quote a lower price but would later add surcharges and prices of different elements like voiceover and revisions.

There’s a huge difference between the quality of the animation different production companies offer. If you have a generous budget, ensure that you opt for a company that will understand your budget and need of the video. When you spend a large amount of money on the video, it is not necessary that it gives you a greater ROI. Hence, choose an animation production company very wisely. You ought to choose an animation video production company that will help you steer your audience and sales in the right direction.

The highest price that an animation production company has quoted for a 60-second explainer video is 72000 dollars. Well, that is huge for sure. Having said that, the average comes down to $7,972. If you don’t act smart, you can end up paying a lot of money to the wrong agency.

We at MotionGility, believe in starting from scratch. If you give us a chance to let us narrate your brand or product story via an animated explainer video, we would charge you way less than the industry standards. Why? Not because we provide a lower quality video, but because we’d want you to trust us with your story. We believe in delivering excellence, at the best price possible. And we also offer two revisions with that. So no hidden charges is surely a plus point.

Not boasting, but while you choose a production company for your explainer video, it is of immense importance to consider all of these facts. Let’s grow together, with justified prices and better quality. In the end, it’s all about the story you’d want to tell.

More About the Author

Hello, I am Komal, Co-Founder and CEO of MotionGility - An Animated Explainer Video Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as Explainer Video, Whiteboard Video, Educational Video and many more solutions. For any query or business partnership you can contact us at info@motiongility.com

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