Why Are Seo And Ppc Important For Ecommerce?

By Author: William
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So, you have an extraordinary eCommerce website. It is visually attractive, easy and efficient to navigate, and commodities with well-priced goods are in demand.

Now, you just need to attract online shoppers to your store. For your business, you can use a mix of Search Engine Optimization and Pay-Per-Click(PPC) which will provide you a long term success.
Before getting into the importance of SEO and PPC in eCommerce, lets first briefly see what these two terms mean
What is Search Engine Optimization (SEO)?

SEO is a process of improving the ranking of your websites in search engines like Google, Yahoo, Bing, Baidu and many more. SEO helps to increase the quantity and quality of traffic through organic search results.

There are various factors that SEO take into consideration before deciding which websites to rank, such as:

Content should be original, high quality and relevant to the topic.
Your website should have working or healthy backlinks to another relevant site suggesting that is important.

Your website should be well designed in a way that enhances user experience ...
... and should be easy for the audience to follow.
What is Pay-Per-Click (PPC)?

PPC is an online advertising model in which an advertiser pays each time a user clicks on his ads. Some of the popular programs like Google AdWords, Facebook ads, AdRoll offer several ways through which advertisers can promote their website. This will help your business to get a stronghold on the market and helps you to reach a larger audience.

Below are the different type of PPC strategies:
Text-Only Ads: Running text-based ads on emails, search engine.
Shopping Ads: These ads allow you to display product images on search engines like Google and Yahoo.

Video Ads: These ads allow you to show your product video before starting the actual video. You can showcase your video commercial on site like YouTube.

Display Ads: These types of ads are used on-site like blogging and News site.

Re-marketing Ads: Displaying ads on other websites, for the audience who have visited your website.

Benefits of SEO to Your Business

SEO acts as a bridge between you and the audience. SEO plays a vital role to bring your website to the top of the search engine.
SEO is a time consuming and slow process. Many businesses do not invest in it, but if invested some good amount of time in SEO it can give high results and long-term benefits.

Now let’s see some benefits of SEO:

SEO brings a higher conversion rate.
SEO pull-out quality lead.
SEO helps to improve brand awareness.
SEO increases your website speed.
SEO makes sure that your website is mobile-friendly.
SEO helps to improve better user experience.
SEO is a long-term process.
Benefits of PPC to Your Business
What’s the need for PPC? With the help of PPC, you can launch a campaign more relatively quickly, calculate various keywords and targets and build an achieving campaign faster than you can do with SEO. PPC is a great option for small businesses.
Below are some benefits of PPC that you read:
PPC boosts your website traffic.
Reach the right audience at the right time.
PPC increases your sales, leads and revenue.
It can help you to build your SEO
PPC helps you to increase brand recognition.

How to Combine PPC and SEO?

SEO and PPC might be different marketing strategies with a unique role and purpose but both play a very crucial role in increasing your website traffic.

Eventually, both have the same goal of influencing the audience to the website. Well, an optimized website allows PPC to drag audience attention and bring organic traffic to your website. This helps you to get in touch with the audience who have not heard about your website before.

Being on top of the google page gives a good impression to the audience and gain trust and loyalty.

SEO, on the other hand, is a long process, which requires work to be done so that Google can crawl your website. Your content should be relevant to the topic and should have backlinks attached to it.
Here are some tips and tricks on combining SEO and PPC for better results.

Use PPC for SEO Keywords

All together running a PPC campaign can give double data to analyze. Identify which PPC keyword has the highest conversion rate and use that keyword simultaneously to optimize your website.

Social Media Visibility

Sites like Facebook, Instagram, Twitter can be used to target a specific group of people. Using social media ads, you can attract an audience to view your product or service. The data you have collected from these campaigns can help you to build your target audience and will help you to refine your SEO strategy.

3. Redirect your eCommerce Feeds to PPC Ads

You can link your specific product or service page to your PPC ads. The ad will feature the product and will redirect the audience to the product page, where the audience can make the purchase. This is a great technique to boost your website.

4. Visibility

Both SEO and PPC are used to target search engine result pages. The problem is that various search terms rank number one. However, it is important to understand that the top 2 or 3 results are PPC ads.
Combining SEO and PPC gives you a chance to control organic and paid results. This will result in an increase in traffic and will show that you hold an authoritative position in the industry.
5. Site Data Search for PPC Keywords

The motto of PPC advertisement is to figure out which keyword audience uses to search for your product or service. Using site searches on your website can give in deep details about your audience’s needs.

Wrapping Up

Running an eCommerce business is a tough job and thinking that your business will grow quickly and rank at the top is a difficult task. But with the help of these strategies you can increase your eCommerce traffic and who knows your business can be on the top of google page.
Keeping these techniques and strategies in mind your business can be a success and can take a leap towards growth.

Therefore, I strongly recommend SEO and PPC for all eCommerce businesses, regardless of the fact that how long their online business has been or how successful it was.