Google Penguin Recovery | Everything You Need To Know

By Author: Ella Wilson
Total Articles: 9
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If you run an ecommerce business, waking up to find your Google rankings have taken a dive is one of the worst sights you’ll see. When you find out that Google Penguin is behind that plunge, though, things take a turn for the worse. Before you give in to that low-level panic setting in, take a deep breath. Focus on recovery. It’s not as hard as you think to implement a Google Penguin recovery campaign.

What is Google Penguin?

Penguin is now a part of Google’s core algorithm. That means it’s always active, so if you have any violations, you’ll see the immediate effect on your site right away. That said, it’s not a manual penalty. Google doesn’t have a team going around, reviewing your sites. The penalties are purely algorithmic-based. The good news is, it won’t always affect entire domains. If one of your pages are hit, you can breathe easy knowing that your entire site isn’t going to get a penalty. Of course, if they find too many violations, they will use that to penalize your entire site.

What does that tell you?

Given the facts, your takeaways from the situation include: Penguin is always hunting for violations. If it finds a violation, it will penalize your site right away. That penalty may or may not affect your entire site. And you won’t be able to correct a penalty by submitting a form to Goggle. To correct the problem, you need to fix the issue. That will resolve itself once Google recrawls your site.

Is my website a likely target?

The thought that your pages may get hit with a penalty is overwhelming. But you only need to worry about it if you use SEO manipulation in your pages, namely, keyword stuffing and link schemes. If you don't resort to such tactics in your campaigns, then you shouldn’t panic.

• Keyword stuffing. This refers to the practice of filling up the page with so many keywords to make it seem like your site is relevant, which affects your engine rankings. Introducing the target keyword into the content multiple times is done at the expense of quality, resulting in content that doesn’t deliver any value to customers.

• Link schemes. This includes spamming forums that aren’t connected with your niche or industry with backlinks. Putting up low-quality blogs to create traffic to your main site and paying someone to put followed links on their pages to link back to your site are also link schemes.

How will my site recover?

Removing the unnatural links won’t be enough. One way to help your pages get back up on their feet is to hire the services of a firm that offers penguin recovery service. With the help of experts who know what good content should be, you have the help you need to overhaul your pages. They know what to do to ensure that your site rankings will improve. And while you won’t see your pages shooting to the top of the SERPs, you’ll see a marked improvement as they steadily rise.

My name is Ella Wilson, i am from Chicago.I am a writer & a blogger. I love to write About Fashion, education, lifestyle, latest technology.