Custom Table Covers- A Genius Guerrilla Marketing Tactic!

By Author: Hazel Williams
Total Articles: 8
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From seasoned event exhibitors to first time participants, there’s one accessory that either tends to be missed by many or is difficult to decide in terms of size, style, etc. Especially for the first time table cover buyers, they have to make several decisions before ordering their first table cover. There are many fabrics, different printing options and changing styles to consider. But one of the first choices to make is which style best suits your exhibiting needs. Generally speaking, printed table covers come in two primary styles- 3 sided and 4 sided covers. Now, deciding whether to go with a three sided or four sided table throw, is the very first decision to make. It is why we are going to try to help you to differentiate between the two in this article.

Three-sided table cover: Also known as economy covers, these printed throws/covers are quite popular with the exhibitors. More because they are less expensive than the 4-sided covers. The reason being, they are covered only from three sides and not four. To keep the cover in place, it has a small backdrop at the backside that helps hold the cover in place. This table throw cover is a perfect option for those who need frequent access to the materials stored under the table. If you are wondering what? Think registration forms, brochures, free product samples, etc.

Four-sided table cover: More commonly referred to as a table drape, this throw goes all the way down from all sides of the table. Covering the top and all four sides of your table to the floor, it adds a very neat and professional look to any event table. The best part? You can store items beneath your table yet have quick access to them whenever needed. It helps you create storage space in your display and get more free space even when you have a small booth. Don’t forget to ask for a custom slit design if you need frequent access to the items stored beneath the table. This slit, usually cut out of the back panel, offers more convenient access to whatever is kept underneath.

Regardless of which cover you choose, making a lasting first impression is a much more achievable at an event when your table is dressed in a good-quality cover. Make sure that your event table is always draped with a clean and sleek customized table cover. It will not just draw in more visitors but help you brand your business/logo without having to say anything. One of the best parts is that a personalized table cover will draw attention to artwork, message or logo and not the marketing materials kept under your table.

Something to remember: When selecting a cover for an event table, keep your color-coordinated with your booth and logo theme. This will maximize your promotional efforts. Also, go for wrinkle-resistant covers that allow instant usability on the event of unplanned event exhibitions.