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Why Should You Hire A Social Media Executive?

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By Author: Soumya Banerjee
Total Articles: 163
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Whether you have an in-house social media expert or whether you depend on an outsourcing agency to do your social media work, we cannot deny that social media is vital for the success of any modern business. When you hire a social media expert, you hire a person with multifaceted skills. This person has the power to take your business to new heights and give it a fresh lease of life. If you are yet to hire one, below are some interesting reasons why you should do it ASAP.

When you are investing in marketing and advertising why are you even doing it? The end goal is to make money isn’t it? Social media experts are adept at turning followers into customers. As per statistics 75% of the companies that have marketed their products through social media has registered an increased sales in the last one year. Did you know that 74% of the consumers make their buying decision while checking out the products in social media?
Before you know how much sales you have made, it is important to track the sales. A social expert knows how to do this. They will use different tools like Facebook pixels, conversion tracking codes, remarketing audiences that will give you a fair idea of what comprises of your customer bases, what are their preference and so on.
If you think that there is no need to hire an expert because even you can do the posting then you need to think again. Did you know that there are specific times when a post should be made? This is because that is the time when users are most logged in on their social media accounts. Posting on the specific time gives your products a better chance at exposure.
Social media is not all about posting. The posts have to be engaging too. You have to catch the consumer’s attention, make them participate in it so that their interaction increases on your social media channels. And these require the sensibility for design, layout, artwork, color scheme, content writing and so on.
For a layman it is not possible to keep himself abreast of all the latest trends in social media. But for an expert this is not a big issue. This is because he is in this profession for many years and he is constantly learning and upgrading his skills, which he will use to promote your company’s products.
Beyond marketing there is another major responsibility of a social media executive. He or she plays an important role in creating the brand image and in creating awareness about the brand. This in turn will ensure that your company’s virtual recognition turn over to real world recognition.

There are many companies in India that offer digital marketing. You need to hire a digital marketing company in India that is well known for their work on social media work. You need to hire a company that will meet your requirements and deliver at the same time.



About the Author: This contribution has been made by Soumya Banerjee who has written a number of articles on digital marketing company in India and provides fruitful information. To know more, please visit www.sketchwebsolutions.com.

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