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How To Choose A Reliable Wechat Marketing Agency?

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By Author: Damon Za
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To run an effective advertising campaign on WeChat, you need a reliable WeChat marketing agency. And finding one from hundreds of marketing agencies is a challenging task. But you can find a reliable one if you know what exactly to look for.

Here are a few key things you need to consider while choosing a WeChat marketing agency:

Experience and specialization

When you are looking for a WeChat marketing agency, you will find most agencies providing a plethora of digital marketing services. Therefore, the first thing you need to consider is the specialization and experience of your digital marketing agency in WeChat marketing. Does your marketing agency specialize in WeChat advertising? Do they have experience in WeChat marketing? An experienced agency has a deep understanding of Chinese consumers' behavior. They know how to create an effective WeChat marketing campaign that resonates with the Chinese audience and produces results. So look for an agency that has some WeChat marketing experience under its belt.


The most important thing to consider while choosing a marketing agency is the reputation of an agency. Reviews, testimonials, case studies, clientele, and ratings give you a fair idea about the reputation of the agency. Read the reviews of past clients and find out whether they are satisfied with company services. Check the list of clients your WeChat marketing agency. What is its client retention rate? Check the company’s website for case studies. If it is not shown there, request your company for case studies. If your company has nothing to show, then most probably it has not achieved anything significant in the past. You can also request your company to share a few references from past clients to know more about the company.

Chinese Workforce

Another key thing that you need to consider is the physical presence of an agency in China and Chinese professionals. You need a company that has an experienced team of local digital marketing experts to work on your project who understands Chinese consumers' behavior and social media trends. Look for a company that has an office in China and a local team of digital marketing experts that has expertise in the Chinese digital landscape.

Reporting and communication

Make sure the company you are choosing have open channels of communication. Language should not be a barrier between you and your marketing agency. They should have English speaking professionals to communicate with you and prepare reports in English for you. Ask about the reporting process of the company. Do they provide you the tools to track results and measure the impact of the marketing campaign? Is your agency transparent about the process? Look for a WeChat marketing agency that maintains effective communication with clients and explains transparently how they work to achieve the objectives.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

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