App-ads.txt | App-ads.txt India | Motionspots

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What is app-ads.txt?
Authorized Sellers for Apps or App-ads.txt is an activity by IAB in November 2018, that shields your application promotion stock from the advertisement fraudsters.App-ads.txt is a progression for ads.txt,ads.txt is a content record where distributors add to their sites which records the wellsprings of the promotions to sell their advertisement stock.

App-ads.txt is a text file that app developers upload to the root domain of the publisher's website which can be accessed by the buyers using the crawlers. This document shows all the advertisement sources which are approved to sell that distributors stock and it'll keep unapproved distributors from benefitting from your stock.

How App-ads.txt works?

A demand-side platform(DSP), offers on application's stock crawls the app-ads.txt document on the distributer's site to check which ad sources are approved to sell that applications stock and it'll just acknowledge the offer demands from the sources situated in the records just in the event that they are authorized by the developer. By utilizing application ads.txt, purchasers can distinguish ...
... the genuine vendors of their advertisement stock which they want.

How app-ads.txt file is implemented?
Provide a developer website URL in the app listing.
Connect with your direct ad resources to get their ads.txt line according to the IAB structure.
Create an app-ads.txt file listing all the lines you received and save.
Upload the file to the root domain of your website.

It's not mandatory to use app-ads.txt, but it's better to implement it if you are concerned about spoofing of your ad inventory.

While nobody can anticipate what sort of quick effect application ads.txt is probably going to have, there’s no doubt that any effort designed to make the mobile advertising ecosystem more transparent and secure is worthwhile. We'll need to sit back and watch if application ads.txt spreads as quick and wide as its web partner.