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W. Atelier Ventures Outdoors With Finely-crafted Teak Furniture From Gloster

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By Author: W. Atelier
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Outdoor living is redefined with teak, craftsmanship and innovation by Gloster, the award-winning furniture brand from Germany that is partnering W. Atelier to bring its complete range of the finest outdoor furniture to Singapore. As a worldwide design leader in teak, woven, aluminium, stainless steel and outdoor lounge furniture, Gloster’s enduring furniture lasts as long as its brand which continues to innovate and collaborate with designers such as Henrik

Pedersen, Sebastian Herkner and Mark Gabbertas.
Each piece of Gloster furniture is made from teak that is sourced from the carefully- managed, Indonesian plantations of state-owned Perum Perhutani on the island of East Java. Teak has been the benchmark hardwood for fine outdoor furniture for more than 700 years – it is extremely hard-wearing, highly resistant to rotting and almost impervious to the effects of sun, rain, frost or snow due to its high natural oil content.

With a history that traces back to West Africa in 1960 and decades of fine-tuning teak furniture into enduring, beautifully buffed and naturally finished furniture for the outdoors, Gloster has outlasted many a competition – the result of using carefully selected logs with the fewest defects and fine craftsmanship at work. Human hands have created every rounded corner and every joint, which are strengthened with the use of kiln dried timber and modern wood-working machinery to provide the strongest means of joining the component parts together for the most perfect fit.

On the partnership, Mr Gani Atmadiredja, Managing Director of W. Atelier, shares: “Our partnership with Gloster allows our expanded range of luxury furniture and homeware furnishings to encompass even outdoor living which has been a prominent lifestyle choice for many homeowners in Singapore. We are proud to work with a leading brand that has spread its unparalleled designs and philosophy all over the world.”

Mr Lasse Noerbaek, Sales Director (EMEA & AP) at Gloster, says: “Singapore’s proximity to Gloster’s production setup in Indonesia leads us to enter a partnership with W. Atelier, a homegrown brand that has established strong affiliations in the luxury market. We hope to propel Gloster to become one of the leaders in the luxury outdoor furniture business in Asia.”

About Gloster
As life gets faster and more complex, the need for quality time and space - the freedom to be you - grows too. At Gloster we open doors to timelessly beautiful exteriors where your furniture sets the mood, just the way you want it to be. And we take the long view, using only the very best materials and techniques available. Our aim is your pleasure - to be enjoyed in countless special moments outdoors.
With offices world-wide and our own manufacturing facility in Indonesia, Gloster’s roots can be traced all the way back to West Africa in 1960, where a band of passionate entrepreneurs and furniture makers took the first steps on a long journey. Today, the same passion, conviction and pride that launched the Gloster brand, continues to fuel our business. We may live in a different world than the one occupied by our founders, but one thing remains the same - we are furniture makers whose sole focus is to design and build the world’s finest outdoor furniture.
www.gloster.com

About W. Atelier
W. Atelier is a purveyor of luxury home furnishings and accessories in Singapore. This homegrown brand has a history dating back to 1979 when it was first established as the exclusive distributor of TOTO, a household name in sanitary ware and bathroom fixtures.
W. Atelier enabled Singapore homeowners to experience innovative Japanese bathroom technology through signature TOTO products such as the Washlet, an electronic toilet seat with a water-cleansing system. Since 2010, W. Atelier rapidly expanded to include an international array of home furnishing products from Italian furniture to German kitchens and Scandinavian furnishings to Spanish lighting. With an eye for detail and design, W. Atelier prides itself as a curator of fine objects that are richly steeped in history and tradition yet timeless and elegant. As such, every addition to W. Atelier’s portfolio is carefully selected, making it possible for customers to own some of the most iconic products in design history – products that have shaped the very history of design and will continue to set trends in time to come, such as the Egg chair from Fritz Hansen and the Sacco easy- chair from Zanotta.

The expansion of W. Atelier’s offerings from the bathroom to the rest of the home is borne of the Japanese philosophy of “Kaizen” or continuous improvement. In line with W. Atelier’s commitment to improvement and quality, every brand added to its portfolio is a recognised leader in its respective industry. Ultimately, the wide selection of products from W. Atelier provides consumers with the convenience of furnishing their homes from a single location. To date, W. Atelier proudly carries more than a dozen global brands for a variety of products that include bathroom suites, system kitchens, furniture, lighting, and accessories. By leveraging on over 30 years of experience and carrying such prominent brands, W. Atelier is the expert in providing friendly advice and top recommendations to suit any customer’s style, be it classic, contemporary or minimalistic.
www.watelier.com

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