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Brands, It’s Time To Be Social!

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By Author: Budindia
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Brands, it’s time to be social!

There are endless running jokes about how today’s generation is always on the phone. How it’s less ‘face to face’ and more of the other thing. Yet from 8 to 80, social media has truly taken over our world. Right from a good morning message to that necessary scrolling before going to bed, we weren’t wrong in calling us a social species perhaps. All jokes aside, social media, like any revolution, has offered a variety of benefits along with its fair share of cons. If presidents, prime ministers, and national institutions have adopted social media as an official way to communicate, why wouldn’t brands follow suit? Why wouldn’t a digital marketing agency in Bangalore also promote themselves as a social media marketing company in Bangalore?

Okay so we’ve given you the speech but that doesn’t mean much without the facts right? Social media, especially Instagram, has become an essential part of our interactions – with people, businesses, and institutions. Here are a few facts that we as a creative advertising agency in Bangalore have been trying to explain (often successfully) to our clients.

Over 1.5 billion or 150 crores
That’s the number of individuals using Facebook, Instagram, and Twitter every month. And run that number in comparison with the number of people who would see your hoarding or print ad. They serve different purposes at times but reach is reach.

Over 60% log in everyday
63% of Instagram users log in everyday, 42% being the ones who check the app multiple times a day. A meager 16% of users check the app once a week. Imagine those audience stats!

Over 25 minutes a day
Social media users, especially Facebook and Instagram, have been spending an average of 20+ minutes on these apps for a few years now. While facebook consumption is decreasing, Instagram recorded an average of 27 minutes per user per day in 2019 (Source: eMarketer).

And lastly, the most important fact, the one that matters to you as a business owner or brand custodian.

Over 800 million
Instagram offers you a potential audience of 849 million users. Yes, we took some time to calculate the zeroes too.

So there you have it. These are not all the facts but the ones we felt form the tip of the iceberg social media represents. It’s more than the likes and the comments, it’s how you can make your brand relatable and a talking point. It’s how you can be more than a product but a part of your audience’s lives.

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