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Organic Tea Market Based On, Price Analysis, Supply Chain Analysis, Porters Five Force Analysis
Organic Tea Market Overview
The global Organic Tea Market is projected to reach approximately USD 1.3 billion by 2024 and register at a significant CAGR of 5.8% during the forecast period, 2019–2024. Organic Tea is the tea type that is cultivated without the use of any fertilizers, pesticides and herbicides. Organic tea cultivation is beneficial for human consumption as well as for the ecosystem. The innovations due to technology advancements has resulted in adoption of organic tea cultivation techniques and has attracted many consumers on a global level. The consumption of non-organic tea leads to the ingestion of harmful chemicals into the body. Non-organic tea has several health benefits as it is consumed in the natural form. Organic Tea Market is rich in antioxidants which tends to prevent the body from risks of several diseases and hence has become popular amongst the consumers globally.
Market Scenario and Key Restraints
The health benefits of organic tea as well as its medicinal application is considered as a major driver for organic tea market. The rich taste of organic tea has made it popular globally which also tends to have a positive impact on its market growth. The chemical-free form of organic tea make its consumption more popular amongst the health conscious consumers. Adoption of healthy lifestyle and high demand for refreshing hot- beverages has supported the positive growth of organic tea.
On the basis of type, black organic tea is found to hold a major share and is calculated to increase at high rate globally based on its increasing consumption due to rich taste and high anti-oxidant level. However, green organic tea is gaining popularity due to its property of reducing excess fat from the body which is also supporting the increased demand of the product from consumer’s side. Unflavored organic tea is found to hold a major share on a global level as they are further used for processing.
Top Key Players in a Global Market
The key players profiled in the global Organic Tea Market are Unilever (UK), Associated British Foods plc (UK), Vahdam Teas (India), Celestial Seasonings, Inc. (US), Bombay Burmah Trading Corporation Limited (India), Stash Tea Company (US), Bigelow Tea Company (US), Shangri-la Tea (US), Yogi Tea (US), Republic of Tea (US), Mighty Leaf Tea (US), Numi, Inc. (US), Harney & Sons Fine Teas (US), and Hälssen & Lyon GmbH (Germany)
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Organic Tea has been segmented based on Type which comprises Green Tea, Black Tea, Oolong Tea, Others. Black Organic Tea is found to hold a major share due to its increasing health concerns among the consumers.
Organic Tea has been segmented based on form which comprises Loose Leaf, Powder, Tea Bags, Others. Loose leaf organic tea is found to hold a major share due to less moisture content resulting in high shelf-life.
Organic Tea has been segmented based on formulation which comprises Flavored and Unflavored. Unflavored organic tea is found to hold a major share.
The Global Organic Tea Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific region has the major market share followed by Europe. Changing lifestyle has led to adoption of healthy consumption pattern due to which Asia-Pacific is projected to generate a high revenue during the given forecast period. The Major importers of organic tea include Russia, U.S., U.K., Iran and Egypt.
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