Seo Trends 2020 - Stay Updated And Ahead Of Competition

By Author: Chris Walker
Total Articles: 41
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Search engine optimisation is crucial for your business’ growth in the online landscape. This is because more than 80% of people rely on search engines like, Google to find the products or services that they need. After all, a quick Internet search can provide users with the answers that they are looking for and this search can be done from anywhere and at any time they want.

However, the problem with SEO is that it is never constant. The techniques are always evolving, and what was successful this year might not be successful in 2020. Unless you are an SEO expert and have a team of in-house professionals equipped to handle the ever-changing SEO techniques, it would be wise to hire the best SEO services in Glasgow. Keep reading to know some of the SEO trends that are going to rule in 2020 and beyond.

Quality content is important

This is one SEO trend that has not changed with time. You have to continue creating high-quality content to drive more website traffic and connect with the audience. This will have a strong impact on your website’s search visibility.

You have to make sure that your ...
... website content and blogs are relevant to your brand, products or services. It should offer users the information that they are seeking.

Create content for Google’s featured snippet

Do you see the little box that appears above the organic search results? This is Google’s featured snippet. This box contains a summary of the most relevant answer to a user’s query. This is known as the new position zero and it is a coveted place to be for businesses trying to reach out to as many customers as possible.

In the featured snippet box, it is not just the answer that appears. But, it comes attached with the link from where the summary has been taken. So, you can expect more website traffic.

If you want your content to get featured, you have to ensure that the content is written as per the guidelines set by Google. For instance, the content that is seen in featured snippets are usually question and answer content or content written in the form of lists and so on. You can seek professional help to get your content ready for the featured snippet.

Website speed optimisation for fast loading pages

Needless to say, a slow website will just not work in 2020. You cannot expect your potential customers to wait for more than 3 seconds for your webpages to load. People today lack patience and they will not wait or come up to a slow loading website.

So, you have to ensure that your website loads faster across all screen sizes - desktop, laptop, smartphones and such other devices.

Optimise the website for mobile devices

You must be aware that mobile searches have surpassed desktop searches. This only means one thing - your website should be mobile-friendly. Today, every second person has access to a smartphone and as time passes, less and less people are using desktops. However, you still cannot completely forget the desktop. The best solution would be to opt for a responsive website that will easily and quickly load and adapt itself across all devices and different screen sizes. This way you only have to maintain and update one website.

Enhance your social media presence

Social networking websites are extremely popular among people of all age groups. You can mark your presence by including social media buttons on your website. This way visitors can directly know more about you by going to your social media pages from your website. Also, this is a wonderful way to connect with your audience.

So, these are a few of the SEO trends that you need to consider to stay prepared for 2020. Get the best SEO services in Glasgow for personalised solutions.

Nhance Digital is the leading online marketing company providing the best SEO services in Glasgow. This agency is known for delivering bespoke strategies that are results-driven and tailored to the specific needs of the company. Their team of SEO professionals are experienced and keep themselves updated as per the latest trends in the industry.

Nhance is a UK home grown web and internet marketing company with a global presence.