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An Overview Of The Digital Gaming Market In India
Digital gaming is an emerging market in India. As investments continue to rise in the gaming sector, the digital gaming segment is expected to experience a momentous growth in India. Increasing internet penetration and the expanding user base of the smartphones, the improved digital payment infrastructure and availability of applications on various platforms like android, iOS and Microsoft Windows and the changing game preferences of the consumers are the major reasons for the growth of the digital gaming market in India.
Digital gaming includes games of different genres that can be plated across single-player, multi-player and massively multi-player formats in devices like mobile, tablets, laptops, gaming consoles or PCs.
Currently, India is experiencing a paradigm shift from console gaming to mobile gaming mainly due to the improvement, accessibility and affordability of the wireless connectivity and the growing proliferation of low-cost smartphones amongst the urban and rural population. The evolution of the digital and online gaming models is leading to a surge in the number of online gaming players over the last few years. More than half of India’s online gamers constitute of the youth, as per the industry estimates. The young population have a higher propensity to play online games, especially on smartphones.
Most people are always spending time on their phones even when they are trying to relax, relieve stress or improve social interaction. According to a study, most gamers spend at least around 250 to 400 minutes on various genres of games online.
There are various genres of games that have been gaining popularity. Various strategic games have been gaining immense popularity and some even claim to have changed the gaming scenario in India. Some puzzles includes logic, pattern recognition or word completion or action games focusing on hand-eye coordination. Then there are multiplayer games in which more than one player can play simultaneously in a common gaming environment. These games not only make gaming more interesting but also makes it a social activity. Then comes the genre of fantasy sports, which was previously banned in India since it was confused with betting and gambling. Fantasy sports lets users earn cash awards and thus attracts a huge base of gamers. Fantasy sports players in India has grown approximately twenty-five times in three years. Indian gaming companies which were previously acting as service providers have begun end to end development of games for the Indian market. Though online gaming in India, like in most parts of the world, is a male-dominated industry with almost 90% of the players being male. But this is not the case in case of casual gaming, as there is a slightly higher percentage representation from women than in the case of heavy gaming.
The surge in the volumes of mobile internet users is likely to be complemented by a much higher rise in internet consumption and the increasing availability of disposable income of our country. The digital gaming market in India is going through a boom unlike ever before, riding on the mobile and internet revolution sweeping the country.
Written by a content marketer who keeps updated on industries for market research purposes and studying them.
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