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Mistakes To Avoid In Hotel Business

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As far as the hospitality industry is concerned, almost everything is customer-centric. It hardly needs to be mentioned that they are the ones to first point out any flaws. It also may so happen that you fail to get the most out of your hotel business, without being able to figure out where you went wrong. Here are some of the common errors you should watch out for, as the owner of some of the luxury hotels in Dubai:

a. Not providing basic contact information: your website, no matter how fancy-looking it is, or how many stunning features it offers, will be futile if the customer is not able to find out the address or contact number on the homepage. This is something very basic, that you need to keep an eye on.

b. Incorrect use of social media: social media can be a superb marketing tool, but only if you use it wisely. Hoteliers often make the mistake of sending website visitors away to their social media channels as soon as a visitor has landed on the homepage. Not many prospective customers will come back once they have been redirected to YouTube for instance!

c. Poor quality photos: investing in a great website design will not bring in customers if you do not complement that with high quality photography. Your guests would want to see what they are paying for, and they will surely not be attracted by grainy, blurry, or poorly framed images. The investment in good quality photography is absolutely worth it, since pictures are the first things to grasp the attention of customers. In fact, it is also advisable to update the website images every couple of years or so, or every time you refurbish.

d. Avoid downloads for simple information: most people do not like to download PDFs to their phone or computer. So don’t make your prospective guests do the same for simple information, such as accessing the hotel restaurant’s menu. They should simple be able to view it on the website.

e. Connecting to the wrong distribution channels: it is crucial to find partners that are most suitable to your target market. When it comes to connecting to online travel agents or via a channel manager, make sure you do some research.

f. Ignoring the local area’s potential: it can be highly advantageous to partner with local businesses and run promotions and packages centred around local events or attractions. After all, guests are booking the best hotels in Dubai to experience the destination as a whole.

g. Not being open to feedback: the best hotels in Dubai to stay must rely a lot on reviews and feedback. If you want a steady inflow of bookings, make sure you pay enough attention to customer satisfaction and brand reputation. On sites such as TripAdvisor as well as your social media pages, guests might leave reviews, which you need to respond diligently to. Irrespective of whether they are positive or negative reviews, staying silent can lead to loss of business.

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