Ensure That Your Reputation Does Not Take A Beating

By Author: Maria Gini
Total Articles: 57

You need nifty reputation management to build a positive image online. Most businesses have a website to inform prospective customers of their offerings, and generate queries. Many, however, overlook the importance of seeking feedback from the customers. Others have such a long survey form that people get bored, and simply log out. You need to negotiate a path which runs between these two extremes. Your online reputation will make or break your market standing. After all, it takes only one irate customer with a public post on a social networking site to create a spiral of negativity regarding your organization, products, services, customer care, and after sales service.


Showcase Your Expertise to Reach Your Target Audience


Given that you are compelled to navigate a challenging economic scenario online; you need help from an online reputation management company to help you build on your strengths. The online image of the company’s CEO can often make or break your company’s business, especially if you operate in a high profile environment. Take advantage of global CEO branding to come up trumps.When you attract, and hold customers on the strength of your CEO’s global image, you’ve got it made.


Demonstrate your superiority: Your corporate videos need to be slick and crisp to hold the attention of the viewers. Have videos on your website to demonstrate the superiority of your manufacturing processes, the accessibility of your CEO, the quality control measures taken for rigorous quality assurance, the superb after sales service, and amazing customer service. These will convince most online customers better about your overall reliability than a host of awards would.


Build Trust and Credibility


A disgruntled customer can shatter your image faster than you can build it. You must take proactive steps to establish strong global public relations which help you gain instant visibility, and greater clarity about your offerings which automatically translates into a healthy bottom line. Though the principle many PR firms follow is that even negative publicity is good publicity; it would be foolish to follow it in business.


Build bridges globally: You need adroit use of publicity to build bridges with customers globally. This could be in the nature of testimonials, or case studies which demonstrate how dealing with you is a memorable for all the right reasons. What your customers have to say about your products and services will convince a waverer in a manner no amount of sales talk will do.

Ascendant group offers CEO personal branding and CEO reputation management.