5 Interesting Things You Will Learn In Bmm

By Author: SCMC Pune
Total Articles: 8
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It is a 3-year undergraduate course that teaches students about the various means of communication and how to communicate through them. Apart from that, there are various interesting things that you will learn from this course. Let’s take a look at 5 of them

1. Journalism

If you choose Journalism as your specialization in BMM, you will be taught the ins and outs of this field. In the 3rd year, which is the final year, the topics in journalism will range from press law ethics to niche journalism. You will learn the following:

●Reporting
●Press Laws and Ethics
●Editing
●Broadcast Journalism
●Feature and Opinion
●Niche Journalism
●Journalism and Public Opinion
●Internet and Issue in the Global Media
●Indian Regional Journalism News
●Media Management
●Contemporary Issues.

The idea behind designing this course with these subjects is to ensure students are confident enough to edit and report any form of journalism, and not just be comfortable in one area. This will help you expand your expertise in various domains ...
... of journalism.

If you want to pursue a career in journalism, do a search for the best journalism colleges in India that offer BMM in journalism.

2. Advertising

BMM also allows you to specialize in advertising. Being an evergreen field, BMM will teach you about the history of advertising and the current trends in the market. Here are the subjects that you will learn in this course:

●Advertising in Contemporary Society
●Advertising and Marketing Research
●Copywriting
●Legal Environment and Advertising Ethics
●Advertising Design
●Financial Management for Marketing and Advertising
●Consumer Behavior Agency Management
●Media Planning and Buying
●The Principle and Practice of Direct Marketing
●Brand Building

3. Mediums of mass media

Whether it is TV, radio or the internet, BMM teaches how to communicate effectively through each medium. For example, reporting on live TV is entirely different from posting video content on social media, but both can share the same message. Each medium is unique in its own way. You just need to find the right ideas for the right medium.

4. Communication skills

One of the major USPs of BMM is its emphasis on teaching communication skills. Through various cultural events, students are encouraged to participate and express themselves. This not only improves their command over the language but also makes them articulate. This experience reflects positively on their professional life depending on their career choice.

5. New Miscellaneous subjects

Some subjects like the history of the Indian political system, principles of marketing, world history, print production & photography, etc are extremely fun to read and study. The reason for introducing these subjects is to make the course as interesting as possible.

These are some of the interesting things you will learn in the Bachelor of Mass Media. Upon completion of this course, a career in journalism or advertising awaits you. Happy communicating!