5 Seo Changes You Can Make Today

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In the early days, Search Engine Optimization (SEO) was simple. A creative title and a few Meta Tags and bang †your site was optimized. Today, the process is not that simple. In fact, many people devote countless hours to their SEO campaigns each week, or hire an outside firm to do it for them, all in the attempt to reach the coveted number one spot on the SERP (Search Engine Result Page). Getting started with SEO can seem overwhelming, but the truth is there are 5 SEO changes you can make today that will have a big impact on your rankings, visibility and even conversions.

1. Keyword Research: Plain and simple, keywords are the basis for every successful SEO campaign out there; so the first step should always be putting in the time and effort to develop a list of keywords. Identify the tools that are out there many of them are free including the Google Keyword Tool. You will almost always find new keywords by continuing to use the tools that are available. This is an ongoing process because trends change and people are using more words all of the time seeking more specificity … you need ...
... to know what they are typing. Keyword Research provides the answers. Start Today!

2. Link Building †one of the few documented portions of the formula utilized be search engines to rank websites is the number of inbound links or Backlinks. Websites will only link to you if they have a good reason to link to you and they need to know you are there. The best, most reliable way to do this is to write content … articles, blog posts, press releases. Add it to your site. Make this a weekly, even daily part of what you do. Submit your content to online publishers, content sites, and websites in your industry or area of expertise. Learn how to optimize your content to contain anchor text that focuses on the keyword you are promoting. Do this today! Do it every day!

3. Blogging †This is just a great vehicle for posting fresh daily content for the search engine spiders to feast upon. It can be text of course but it can also be a video, podcast or other interactive type of content. Invite comments. Then syndicate your blog posts through the social media. Use RSS feeds to do this. Of course, do this every day.

4. Clean up the clutter: take a good look at your website †especially your home page †is there clutter there? If so, you need to create more “white space” for a cleaner look but also to emphasize the main message and focus the visitor on the main call to action. It does no good to be better Search Engine Rankings if you don’t get your visitors to engage and convert. So work on your website and look at your analytics … yes, you guessed it … everyday.

5. Sitemaps †Create an XML sitemap of your site and submit it to Google, Yahoo and Bing. This tells search engines what content you have and where it is. It will make the indexing and the ranking process much faster. This is a must for anyone who wants online visibility.

6. Hire a professional: at the end of the day, the single greatest thing you can do to improve your SEO rankings is to hire a qualified professional to really bring all of the processes together into a focused, results-driven machine.

Start Today! Contact us for a no-obligation initial consultation.