Apple’s Iad Mobile Advertising Platform: Introducing Iphone 4.evil

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Sorry for the dramatic title, but I have to say I’m getting pretty tired of Apple taking advantage of consumers. It is without a doubt that Apple has great products, but the over-inflated sense of superiority that Apple has leads them to do things that most companies wouldn’t be able to get away with.

Apple just announced the release of their new advertising platform called iAdâ€which comes as no surprise since its recent acquisition of Quattro Wireless, a mobile ad platformâ€that is being released on the new iPhone 4.0. According to TechCrunch’s Jason Kincaid “Apple will sell and host the ads, and give 60% of ad revenue to developers.” You hear that app developers? You get a whole 60% to do with what you want.

The part that bothers me is that this is just a way for Apple to be more invasive but in a nicely designed format. Steve Jobs said, “People aren’t searching on their phones. People are spending their time in apps.” [Quote via TechCrunch] This says a lot about Steve ...
... Jobs’ influence considering this statement is only partially true.

Mobile search is expected to account for $715 million of the mobile advertising market by 2011, making it worth nearly $4.7 billion according to a leading market research firm, which I touched on a bit in the beginning of this year in my post “Predictions for the Mobile Advertising Industry.”

In any case, this will definitely have a major affect on the mobile advertising industry, especially when you consider the large amount of iPhone users along with the growing number that will come with the release of the iPhone 4.0.

Let’s review this new iAd advertising platform for the iPhone 4.0:

* The iAd platform keeps users within the application they are currently using, instead of kicking them out of the app like traditional ads do when clicked.
* Since Apple is Anti-Flash the interactive ads are all done in HTML5.
* The new ads will be able to use “location services and the accelerometer.” As Kincaid put it, “hyperlocal advertising,” which makes for extremely targeted and relevant advertisement, which also means better conversionsâ€of course this depends on if Apple is able to get on the same level as Google and create a good local business system.
* Ad agencies and developers will be able to develop these interactive ads, which makes for better mobile campaigns and new business services from agencies.