Learn How To Go Ahead With Voice Search Optimisation

By Author: Harry Sazos
Total Articles: 5
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Do you know how many voice search results come from featured snippets? About 80% - if it is not your site, probably it’s your competitors. By 2020, about 30% of website sessions will be conducted without a screen. Voice search allows users to browse the web without having to scroll through sites on laptops, desktops, and mobile devices.

Voice search is becoming more common

Today, voice search is widely accepted, and more gadgets are well-equipped with voice search technology. According to ComScore, about 40% of adults use voice search once per day which results in over one billion voice searches every month.

Google’s voice recognition boasted 95% accuracy and this tremendous growth demonstrates that Google recognises the popularity of the tool and will continue to improve the user experience. However, research by Brightedge reveals that most of the businesses have not yet incorporated voice search in their marketing strategies. Moreover, high usage shows that marketers can’t overlook the importance ...
... of Voice search and if you are one among them, it is time to design an SEO Australia strategy that covers voice search.

How to optimise your website for voice search?

Identify the purpose of the search

One of the first and foremost things you must know is to identify for what purpose people are using voice search. It is always wise to statistical data to know the purpose of voice searches. According to a report, both teens and adults commonly use voice search for directions, call someone, and check movie timings. So, it is essential to have your business listed on Google My Business as local results tend to come up based on location-based voice searches.

Use question phrases

Question phrases are the most common search terms in voice search which is why when, where, who, why and how questions are preferred. Create a question and answer format on pages targeted for voice searches because Google prefers websites that have the answers of the users’ question and feature them on top of the results. Utilise SEO services in Australia to implement effective SEO strategies.

Mobile and User-friendliness

With user-friendliness always being a priority, having a responsive design for your website definitely helps. Moreover, mobile users want a site that is loads quickly and navigates easily. These are essential factors in bounce rate and help users stay longer in your site.

Optimise local SEO

Local SEO has become more widespread recently as many businesses establish their online platforms and become part of the competitive online market. When it comes to voice search queries, users tend to look for businesses neat their area. So, optimising your website for voice search will help your edge over the local competition. Work with an SEO company in Australia to optimise your local SEO for voice search.

The author works for a reputed SEO company in Australia who specialises in optimising a website performance for search engine exposure with proven SEO strategies. Visit https://topseoaustralia.com.au/ for more details.

At Top SEO Australia, we offer unique SEO services right from improving your local image with smart keyword research, website analysis, back link audits, boosting the page speed, content marketing and more. With years of valuable SEO experience in our belt, we not only help your business get to the top, but help it stay right there. All our SEO services are 100% white hat and they are implemented by qualified professionals. Email us info@topseoaustralia.com.au OR Call +61 (02) 8060 0262