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How To Keep On Selling By A Smartphones Then We Have Nearly Got One Already

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By Author: Manoj Varma
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The UK's mobile phone market is near saturation, and Apple and Samsung's big hitters face brutal competition because the cheap and good at service.

How much did you pay for the latest mobile phone? No matter what, your next one may not cost too much. Experts say that smartphones in the UK will become cheaper because the saturation of the market will intensify competition among operators.

According to the 9 million people purchased their first smartphone each year between past 2010 and 2012, but last year there were only 4.8 million first-time buyers. Although there are more smartphone users now, they need more persuasion to buy replacement phones.

Apple has clearly recognized the need to increase sales: last month it launched a budget version of the plastic iPhone 5C, with only 8GB of memory in the UK, France, Germany, Australia and China, the lowest half before. The price sensitivity of these countries has grown with the saturation of the market, or in the case of China, the competition is particularly fierce.

With at least 90% of contract customers using smartphones, the UK is nearing saturation: ...
... the remaining 10% will only slowly upgrade, if any has fewer and fewer customers, but they often don't change their phones often.

“The cost is now a pretty small barrier for the remaining 14 million mobile phone users in the UK.” “The barrier to this group is mindset – they don’t think they will use advanced features, Or think they will find it too complicated."

But Hugh Davies, the UK's smallest network spokes person, said that even if these people eventually had to switch, 97% of them had smartphones. “My sister recently got her first smartphone,” he said. “She has friends all over the world, but she realizes that she can't stay in touch as much as possible when she works or travels.”

But not to buy a Samsung or Apple phone - about two-thirds of the British - she bought Motorola, the price is only 115 pounds.

"We may be at Apple Peak and Samsung Peak." “Once you reach 50% penetration, you will move from rapid growth to maturity and will inevitably slow down.”

Online estimates that mobile phones using Google's Android system will have a wider range of prices, accounting for 53% of UK smartphone users this year, compared to 49.6% last year.

The mobile users own smartphones, have seen the impact of saturation: "Based on popular mobile phones, sales fluctuate," he said. “They are becoming too aggressive in pricing, and then when the excitement subsides, they will continue to fight the next time.”

Reeves believes that 4G mobile Internet will encourage PAYG users to upgrade: "Devices from the Far East are reducing the cost of smartphones." But once people have smartphones.

Reeves said that these operators have seen saturation before - in the 1990s, cell phone ownership went from rare to ordinary - but smartphones were different. “As people get bigger screens, they want to watch HD video. Now people have small machines in their pockets, customer service is harder. Network testing is more complicated – usually, our engineers have to perform 14,000 tests to check Compliance is 2000 compared to the network, which is required for feature phones."

While both Apple and Samsung have introduced fingerprint recognition on their high-end phones, believes that a simpler 4G connection offering will be a powerful upgrade. Smartphones sold in the UK before the fall of 2012 were unable to connect to 4G services due to the lack of the right radio chip.

“This is about faster networks, faster devices and a better user experience,” he said. "For example, why do I have to pick up my phone to wake it up? Why can't I use my voice for hands-free operation? If I am willing to spend £500, I need more than just a better camera."
Even so, there may still be a potential buyer's gap that has not yet been mined. “Is the BlackBerry a smartphone?” asked an industry observer. "Either way, you can argue. I met a business customer who tried to work on them."

Older BlackBerry models don't get 4G, and their browsing and application features are comparable to other devices. Since the UK is still one of the most powerful markets for BlackBerry.


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