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What Is Website Content Optimization And Planning?
Website Content Optimization is the major factor for on-page optimization. We all know that Content is the king. A well-mannered written and effective webpage content enhance the first click user for any business. webpage content optimization is a process to boost your content and to arrange your content in such a way where it can reach the huge possible target audience. It includes knowing your audience for content planning that enrolling relevant keywords and adding associated link defining title tag.
Apart from this, you should also optimize your headlines and visual image for user engagement.
If you are new to blogging and you want good visibility and blog reader audience in your blog then you can know more about how to hit the Audience market for your Content when you are just Started with Blogging?
Website Content Optimization and Planning
If you are working hard for your company to create perfect Webpage content. Unfortunately, If the search engine is not able to find your content then even if your content is super attractive will be adduced useless.
Here we have a few solutions for website content optimization.
Website Content VS Optimization
We need to know first the difference between website content and optimization, each appeals the separate audience. Effective Content is to offer the audience to engage more time, keep them interested, encouraging them to invest more in our product or service. At the same time, Optimization is to do little for the audience, but mainly for Search Engine crawlers to knowing better about your content, that will help you to enhance your SEO Ranking. Your non-optimized content might go unnoticed by a search engine or maybe it will go unread by masses.
Website Content Optimization Workflow
Basically, Webpage Content optimization or SEO (Search Engine Optimization) is a process to optimize the webpage content on the website to get more visibility on Search engines. Whenever audience search for related information, search engine robots provide highly optimized webpage content on the top ranking than non-optimized content. The Optimizing website includes many finer details and searches engine weighting everything from content to HTML to backlinks.
Tactics on How to Optimize Website Content
1. Do more Keyword Research
Keyword research should be one of the first steps to develop optimized Content. Find out a better Keyword which defines your business well-organized way and it should be user audience friendly.
Use long tail keyword which has to be centralized with target audience need. List more long tail keyword as much as you can and create contents based on that.
2. Write your Content Sequence
Your content should be written step by step and well organized and make sure your keyword gel with the content. It should be interlinked with each other and the whole webpage
content should have only one vision which is to provide knowledge to your users. Your content should be so informative that users will come back to get updated. Building trust among the audience will help your business to grow and will increase your traffic eventually.
3. Voice Search Compatible Keyword
Voice search command is one of the best and trendy technology nowadays which audiences like to use the most.
For Example Siri, Alexa and Google assistant
As more people use Siri and Alexa. Optimizing your content for Voice Search can become a highly optimized Content.
Find Some Voice compatible Keyword so that voice search engine also can be able to find out your business through voice search command.
4. Do Competitor Analysis
When you writing content for your company, make sure you should know about what your competitors do for higher rankings. You should research more on SERP (Search Engine result page) and do more search before publishing your optimized content on your website. Look your customer interest also.
Importance of Competitors Research?
Meeting with customer expectation is always the first Priority of any company but this is not going to define your success until you are able to satisfy your customers’ requirements with your product/service better than your Competitor. We can beat by providing customer satisfaction label of service only if we know what our competitors do and how they do it to achieve top search rankings.
To find all information, competitor analysis is very important and it plays a very important role in our SEO Ranking. I have mentioned some of the tools and technique to do competitor analysis.
What factors should you look while analyzing your competitors?
a) Social Engagement Activity
Social engagement is very important in your business when you are doing business online and you need a better webpage content optimization for that it could be audience analysis or your competitor analysis. Find the way your competitors are doing promotion, advertising for their business and analyze their weak base and strong base and if you can write better than them your webpage content optimization, it would be plus point for your website get more engagement with the paid customer
b) Website performance
We need to know about our competitor that what position they hold in the market and what other survey website says about your competitor.
Here, I have mentioned some helpful tool which will help you to achieve your goal.
Moz bar Extension
c) Categorize your competitors
There are two types of competitor you may find in your business.
One who is already established brand second which is exponentially growing along with you. So you should categories your business competitors. You should follow the tactics and strategy for your business and you should try to be better than your parallel competitor and then create webpage content optimization accordingly to build a profitable business.
d) Do Live Experience with your Competitor Website, if Possible use their product
We should follow our competitor very closely to know better their business strategy and they’re targeted customer. Most of the business entrepreneurs, they do live experience their competitors and they use their product/service to know exactly how they serve their customers.
e) Do Triple P’S Analysis
PPP’s stands for Product Price Promotion and these 3 P’s also plays a very important role in your business. You should know about your competitor, that how they are defining their content in term of product listing and price visibility and promotion to their target viewers.
The more you know about your products and about your competitor’s product; you will be able to describe more about your offered products. If you succeed in describing your product better than your competitor’s, then you will be able to capture the market easily and early than your competitor.
If we talk about price, then obviously the price matter for our customers. Nowadays, the audience always compares before clicking the checkout button on your website in online business trends. They always look out for discount price, cheap price, and affordable price. Analyzing your competitor’s price segment will always help you to reach your maximum target audience. So do more research before publishing your product price list in your content.
Your company promotion is important in the same way as like others too are important. Your promotion is the voice of your company with a neat and clean picture which speaks about your company what it offers and how it is going to give benefit to end users. Before promoting your business, you should aware of your competitors how they are promoting their business and creating brand value in the market. Promotion is a key point in creating across the benefits of your product or service for the customers. Well-organized marketing and promotional tactics ensure your long-term established brand value; bring in more customers and making assure profitability for businesses.
5. Speak in your customer Language
Prepare your content optimization in such a way where customer need should come in your content. Try to match your webpage content optimization with customer need so that search engine robots can define your better customer need with providing your website.
6. Find your target audience
Find your customer, who they are and what basis they are coming to search related product and service.
Analyze your product/service and design content accordingly which relate customer need and your product/service information.
7. Check out your competition.
Before proceeding for content optimization, research about your competition who all your Competitor. How they are ranking their website in top position. What type of web content they are using and sharing and from where are they getting heavy engagement. What content they do have and why they do have and what is that?
Which location they have assigned CTA (call to action) and why? Based on this research, plan your content to beat your Competitor.
8. Use some useful tools
Before optimizing your content, take a deep breath and knowing better about your business. Find better Audience keyword which fulfills your information and customer base also. To get better information use tools that will help you to analyze your business.
Understanding Optimization and planning
For example, Google suggests, Google trends, Uber suggest, Grammarly Chrome extension, Moz, Google Planner, Google analytics, etc.
9. Identity about your business.
So website content optimization is basically to make sure that what is all about your business so that the Search engine can understand your business about. If search engine robots can’t read your content, they won’t able to search engine user find you. Through Website content optimization, you are providing essential and effective data that search engine will understand better your webpage content optimization, by extension of your business. Once your Content is highly optimized then the search engine will send users straight through to your website by ranking your site higher than others.
Knowing your audience for webpage content optimization planning
Knowing your Audience is a key point to enhance your conversation in your business. Using customer persona for your business is tried tactics to grow your business by knowing your Audience need. Here, we will discuss some of the key points that how to understand our customer needs what they need so that according to your customer you can provide some information related to customer need,
1. Keep Breaking into your Customer Activity
The best way to understand your customer Audience, Keep monitoring your audience activity on your social profile (Instagram, Facebook, Twitter). This is a very important step you should take, you need to keep very close eyes with your customer response that how they response what they respond and how often they response on your posts.
2. Rollout Survey Activity
We do have a very easy and quick responsive way to collect customer point of view and to understand better about our target Audience. We have so many ways to conduct a survey to get customer likes and dislikes. The social network is the best place to engage with our Audience and gather more information from your target audience.
3. Use ‘Know Your Customer (KYC)’ Concept
Before Put your thoughts, ideas which you have in your mind, Know your customer first and what type of content they mostly used to engage whether it is in form of Text, Image, Audio or video format.
Put yourself in customer bucket and understand what you will feel as a customer when you will get your content in Search Engine Result page( SERP) and when set with all search then start writing content that will be meaningful and Impactful.
4. Find Audience Segment Category
Understand your Audience segment category whether you want to hit your business to B2B customer or B2C customer. Engage with your customer very deeply and understand their pain point figure out a way that how you can overcome out of them and address it while doing webpage content optimization.
5. Daily Basis Research
No one can say that I am perfect in knowing the audience and no one born with the talent of understanding the Audience. It’s only daily Research which provides us better understanding level about Audience and Research is the foundation.
This knowledge will only come from a lot of research. So if you want to know more about customer needs what they want and how they are looking for then providence as much as you can into research.
6. CC(Click to the Conversation) Vision
In the end, your vision is to get leaders who will sustain with you and start taking service from you and become a paid customer. At last, you want your company to be profitable with your webpage content optimization.
You can say that you don’t require just click reader Generations engagement customer.
How can you do that?
Sometimes, we need to extra push up in our content and appeals to the customer to enroll for revenue Generators customer. We need to give push label information that we have to more than this and appeal them to become paid service customer to get extra benefit from your website.
To get a conversation from your audience try to add CTA (Call to Action) method in your webpage content optimization.
Giving deadline in your webpage content optimization is one of the best to get paid customer lead.
Give some urgency in your work.
7. Audience Retention
If any reader becomes your paid service customer, it’s your first priority to knowing your audience need and pain point and address solution in your content according to it. When you start analyzing your customer needs by engaging them and providing them solution according to that the user will not go back and he will never try to find exit window from your website and he will have become your repeated customer. Once you succeed to keep your customer retention in your business. You can start generating unlimited revenue by providing the service. This technique can be possible when you will be monitoring your customer activity daily basis on your website that how they are engaging and what kind of information they are looking for.
Research more knowing more your audience and find your reader Retention from your engagement leads.
knowing your audience for content planning
Why knowing your audience is important
As we have gone through content planning and Understanding Optimization and planning, I will be explaining how to write optimized website content. I will be explaining about keyword density, keyword distribution, readability ease, etc.
If you have any doubt then please feel free to ask me on the comment section, I will be replying to it as soon as I can
Ananth Prasath is the blogger where you get Latest updates related to Digital Marketing. Inspired to Work and Share the best possible solutions in order to make you have a great overall Internet Marketing Experience.
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