Our Client Lois Sonstegard | Unique Designz

By Author: DOCTOR HENRY KAMINSKI, Jr.
Total Articles: 4
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OUR CLIENT LOIS SONSTEGARD | UNIQUE DESIGNZ

Here’s how we helped our client Lois Sonstegard develop her personal brand from scratch and develop a brand identity and message she’s proud to promote.

LOIS’ PAIN POINT

Lois struggled with information overload. She was eager to develop her brand and begin to market it. However, she struggled with all the conflicting information she was reading online on how to go about building a personal brand that was actually going to be successful and withstand the incredible competition that plagues her industry. She needed guidance and a strategy that was going to help her make her dream into a reality but didn’t know how to get started, until she was introduced to Henry Kaminski Jr…

THE BRAND DOCTOR’S STRATEGY

Before getting to all the fun stuff like marketing, building sales funnels and websites that were truly going to help Lois execute her mission, she needed a brand strategy. She needed a plan to help her go from concept to reality. Henry and Lois worked diligently through the Diagnosis + Strategy phase of the Brand Accelerator Program and ...
... mapped out a customized game plan that was going to help Lois get the results she was looking for. We identified the following:

Who her ideal client was
Why they should in invest in Lois’ brand
Identify different ways to position her brand to stand out from the competition
Articulate the value behind her product + services
The digital assets that were going to help connect her brand to her audience.

THE SOLUTION

Once Henry Kaminski Jr. went through the Diagnosis + Strategy phase of the Brand Accelerator Program, he put together an execution plan to help Lois achieve her goals that consisted of:

• A Brand Identity System that consisted of: Logo, Color Pallette, Imagery, Website, Sales + Marketing Funnels and Brand Guide
• Professional copywriting for her entire website + sales funnels that grabbed her audiences attention and engaged them into her eco-system
• Digital Marketing Strategy + Development To Increase Online Exposure.
• (6) Six High Converting Sales + Marketing Funnel inside Click Funnels
• Created and design an online course to create a passive income stream for her business
• Designed and created a full Social Media Brand Identity
• Developed a Sales Process to qualify leads and facilitate more sales.

THE RESULTS

Lois was able to save an incredible amount of time, money and energy by enrolling herself into a systematic process that helped her design and build the business and personal brand of her dreams that truly represented the value that she delivers to her marketplace. The result included:

• A lead generation system custom designed to attract her ideal client
• passive income streams to help generate revenue for her business
• A marketing and sales strategy tailored for her products + services
• A virtual support system to help her scale her expertise + business growth
• A digital marketing strategy that helped her build better relationships with her ideal client
• A clear action plan to position her brand and herself as a subject matter expert in her niche
• The clarity and focus needed to design a build a successful business.