Top 2 Courses That Are Powering Digital India

By Author: Pooja Sharma
Total Articles: 1
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Globally over 50% of the population is online and the speed and scale of internet penetration are increasing. The digital medium does make life easy whether in bringing our everyday needs into our house with the click/tap of a button or products from across the globe or removing education from the physical and geographical boundaries and enabling us to study from home.
With the objective of taking this digital transformation to the rural areas and socio-economically disadvantaged sections of the society, several different government initiatives (both state and central) have been put in place such as Digital India. These programmes are aimed at bridging the gaps in the market and providing greater reach to businesses from both ends of the spectrum to each other while also providing access to digital services, infrastructure, online markets and education.
Digital marketing and digital India
In the face of these programmes and more Indians going online, digital marketing among other disciplines will take a lead role. Why? Digital marketing will enable businesses to leverage digital technologies to expand their ...
... reach across borders and socio-economic barriers and boost their conversions through personalization, hyper-localization, etc. Digital marketing will also help brands to break the increasing clutter and stand apart from the crowd.
Digital marketing courses powering Digital India
To gain an in-depth and nuanced understanding of how to go about digital marketing, digital marketing courses are essential. This is the reason why even senior marketers and professionals take digital marketing courses. In specific, there are 2 digital marketing courses in India that are powering digital India about which we will now discuss.
1. PG Certificate Program in Digital Marketing from MICA
MICA is one of the pioneering marketing management and communications institutions in India. 4. This 5-month online course adopts an experiential pedagogical methodology to strengthen the theoretical foundation and provide hands-on exposure to necessary skills and tools to practically apply the concepts learnt. The participants will immensely benefit from its live and online lectures, end-term project, on-campus module and simulation activities.
2. Executive Development Program in Digital Marketing from XLRI
XLRI is one of the prestigious management institutes in India. This 7-month online course enables participants to craft and manage digital marketing campaigns by leveraging contemporary tools and techniques. The focus of the course is hands-on exposure to tools, skill enhancement and theoretical grounding through hands-on methods such as simulation activities, case studies, capstone project and on-campus modules.
It is in your best interest if you are a marketer, business manager, experienced professional or entrepreneur to enroll in one of these top digital marketing courses in India and drive your organization to higher profitability and growth.

Source: https://talentedge.in/xlri-jamshedpur/digital-marketing-course/