Does Your Company Need A New Public Relations Agency?

By Author: Mandreel
Total Articles: 174
Comment this article

In any kind of relationships, sometimes there are moments where you stop for a while and think about the future of the two parties involved. Even in a relationship between a company and its PR agency, there will be a point where you feel that it is time to consider your options; whether to continue cooperating with this one or change to a new one. However, jumping into conclusions wouldn't be wise. Thus, here are the signs that you should pay attention to that may help you in deciding whether you need to get a change of your PR agency for a better future.

1. Declining results
Even though it is difficult to quantitatively measure the result of a PR agency's work, it is still possible. It is best to first evaluate from the tangible numbers. Then, you can also consider the results that are unmeasurable and think about whether it lives up to your expectations. If an agency fails to fulfill the agreed objectives of a company and is seemingly unable to come up with a better plan, it won't be good for your company in the upcoming future.

2. Lower quality outcome
PR has "products" in the form of creative ideation, ...
... media relationship, press release copy, and such. If the quality of these offered products is not satisfactory for your company, then it will be difficult for your company to go on. Instead, you may will only be spending valuable resources as in money and time in vain without earning a profitable or beneficial result to your account.

3. Low responsivity
Responsivity is very important as it shows the degree of urgency your agency has in servicing your company. If your agency turns slow and makes your company experience delays especially on important requests, then it shows that they have low value for your business and even portrays a low professionality of your agency. This very well hinders the productivity if your PR agendas and must be avoided.

4. Bad chemistry
A good relationship between your company and your PR agency is an essential basis in this cooperation. If you have a dysfunctional relationship with the agency, it may result in a decrease in productivity. If you can no longer trust your PR agency, it is definitely time for you to consider a change.

5. Lack of creativity
Although a PR agency is not supposed to be as creative as advertising agencies, creativity still plays a big role in the line of work. A good PR agency is capable of finding fresh methods and ways to reach more public exposure through its programs and campaigns. If your agency cannot create something remarkable or engaging, then it is not doing its job properly.

If you are a company in Singapore, Malaysia, Indonesia, or around Asia that is experiencing these issues with your current PR agency and is willing to change, Mandreel offers you its best services. Hop into a new and better relationship and open more opportunities with a more productive, creative, responsive, and cooperative professional PR agency.

For more details, visit Mandreel.com