123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

A Different Approach To Goal Setting

By Author: Hr Jerry
Total Articles: 43
Comment this article

We all know that it’s important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we’ll achieve them or that they’ll fulfill us.

This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original 5 Pillars article here.

One of the most common models for goal setting is SMART Goals: Specific, Measurable, Achievable, Realistic, & with a Timeline.

Certainly, it’s useful to have this kind of focus. It’s simple and utilitarian, but almost useless in helping you to achieve something of real significance.

What’s missing it the purpose behind the goal. That is, what is the big WHY behind any goal you set? And it’s important to realize that all WHYS are not created equal.

When it comes to life goals, relationship goals, business goals, creative goals, and, of course, marketing goals, most of us set goals around what we want to achieve, what’s important to us.

In other words, goals that feed our ego, selfishness, self- aggrandizement. This is something that almost everyone misses. For most, goals are about me, me, me. What can I get to enrich or improve my life?

Well, what’s wrong with that?

Look, to some degree a certain amount of enlightened self-interest is necessary. You need to pay your mortgage and put food on the table. But I want to argue that this should be a secondary consideration regarding any big goal that you set for yourself.

I remember the story of when Steve Jobs was trying to recruit John Scully to become the CEO of Apple. Scully was currently CEO of Pepsi Cola. He asked, “John, do you want to sell sugar water for the rest of your life or come with me and change the world?”

Indian entrepreneur Kamil Anji Reddy expressed this very well: “Everyone has a purpose in life and a unique talent to give to others. And when we blend this unique talent with service to others, we experience the ecstasy and exultation of own spirit, which is the ultimate goal of all goals.”

Are Jobs and Reddy being too idealistic?

All I know is that the greatest business people, scientists, artists, and yes, even politicians, are not very motivated by what they can get for themselves, but by how they can help others and make a real difference.

Achieving great goals is not about wealth accumulation (although that may often be a side benefit) but about lifting up others, and creating something of lasting value.

The first pillar of marketing is setting a goal for your marketing. What specifically do you want to achieve? But more importantly, if you achieve that goal, what difference will it make to your clients, your family, and to the world?

My goal for the More Clients Club is to have 1000 members within a year or less. But what motivates me to work on achieving that goal is the thought of 1000 self-employed professionals who are better able to share their valuable work in the world.

When we are so focused on what we’ll get, what we’ll achieve, what we’ll earn, there’s a certain emptiness to it. And no matter what we achieve, it never seems to be enough. If we chase our goals to achieve “ultimate success,” how is that really possible if our goals are shallow and empty?

Believe me, this wasn’t always my attitude about goal setting. I chased money as much as anyone else. But I also discovered that when money was my prime motivator, things didn’t work out too well; the projects tended to flop. But when my focus was on service, things went faster, more easily, with more energy and success.

I recommend that when you think of goals, also think of service as the Queen of Soul did:

“Being the Queen is not all about singing, and being a diva is not all about singing. It has much to do with your service to people. And your social contributions to your community and your civic contributions as well.” – Aretha Franklin

“Earn your success based on service to others, not at the expense of others.” – H. Jackson Brown, Jr.

“If you create incredible value and information for others that can change their lives – and you always stay focused on that service – the financial success will follow.” – Brendon Burchard

“When your dreams include service to others – accomplishing something that contributes to others – it also accelerates the accomplishment of that goal. People want to be part of something that contributes and makes a difference.” – Jack Canfield

Now, after reading all of those words of wisdom, what is your marketing goal and what is the service-oriented purpose that will drive it?

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Total Views: 27Word Count: 819See All articles From Author

Add Comment

Marketing Articles

1. Silica Aerogel Market
Author: Moin Patni

2. Top Reasons To Invest In Social Media Marketing In China
Author: Damon Za

3. Global Water Soluble Polymers Market Is Estimated To Reach $xx Billion By 2025
Author: jpatil

4. Global Specialty Sorbents Market Is Estimated To Reach $1,602 Million By 2025
Author: jpatil

5. Global Commercial Roofing Materials Market Is Estimated To Reach $11 Billion By 2025
Author: jpatil

6. In-flight Autopilot (automated) Systems Market Is Estimated To Reach $9.4 Billion By 2024
Author: jpatil

7. Digital Marketing 101 : Building A Digital Marketing Plan In 2020
Author: Cqp

8. How To Increase Your Brand Visibility And Sales With Pinterest For Woocommerce
Author: Valentin

9. Top 5 Seo Company In Ahmedabad
Author: Mahi Kapoor

10. Branding - All You Need To Know!
Author: Mario Henein

11. Why Digital Marketing Is Better Than Traditional Marketing For Your Business
Author: DigiBask

12. Medical First Aid Kits And General Supplies
Author: Safety Direct

13. Gold Rates Are Likely To Be Nominal In This Quarterly
Author: Deepak pant

14. Global Cobalt Acetate Market Is Estimated To Reach $xx Billion By 2026major Demand From The Paint In
Author: jpatil

15. Oil & Gas Pipeline Leak Detection Equipment Market Is Estimated To Reach $4.26 Billion By 2026
Author: jpatil

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: