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5 Prominent Features Every Ecommerce Business Need For Steadfast Sites

By Author: Jonathan Paul
Total Articles: 21
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When it is about an eCommerce site development to fetch more customers, all you need is implanting hardcore features, in-built functionalities, user-friendly design and elements. Inevitably, the success of the eCommerce site not only relies on the products sold but also how the site is marketed and what features customers can get while shopping from it. Also, the perspective of owners, it is crucial for business owners to have all means and administrative features that deemed fit to manage sales. While Magento eCommerce platform empowers the aspiring businesses to build exclusive all-in-one shopping sites, here’s enumerated the core features that they should not miss out in those sites.
 
Catchy outlook
Irrespective of the nature of the business or products one is selling, the look of the website must be catchy enough with ravishing banners, ads, and catchy headlines. While the main motive is to keep it simple and subtle so that visitors do not lose focus on other parts of the website, use something distinctive in the layout like graphics, videos or motion banners to make customer awestruck in their first visit.
 
Clear call-to-action
To prevent the visitors lost or struck anywhere in the middle of shopping, eCommerce sites need to have call-to-action buttons prominently displayed in the web pages. Whether it is about looking for the product details, adding a product to cart, signing up for the newsletter, or confirming the order payment, a clear call-to-action must be there for the best convenience of shoppers.
 
High-resolution product images
Keeping in mind the fact that people cannot really touch or feel or the product they are buying like they do in stores, it essential that eCommerce retailers display high clarity images of products captured with quality photography. One need to make sure that users can zoom in the products to get the feel of its real texture, color and have views from different angles.
 
Trusted payment server integration
The breach of all personal information including the financial credentials by the third-party payment gateways in the website is what bothers the customers and makes them hesitant to go for final checkout. When online buyers are mostly distrustful about payments security, it's obligatory for the eCommerce retailers to integrate highly trusted and secure payments options from the popular merchant service providers like PayPal or BrainTree.
 
Live Chat
Live chat feature is very new yet an effective feature to tap into more customers to an eCommerce site as it allows all visitors to get in touch with company executives anytime with a question, feedback or any issues. It’s instant, pretty much convenient and more specifically a human approach as customers can really get responses from a human representative of the company or brand.
 
While an eCommerce site is presumably becoming the core of digital marketing for almost all business, these features are certainly must-haves to build a compact,user-facing, intuitive and approachable shopping website solution for online trading.
 
Jonathan Paul Is a professional eCommerce developer adept at all powerful eCart solutions, who currently works for PHPProgrammers, a prestigious company for eCommerce Magento development, headquartered in Sydney.

More About the Author

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.

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