How To Get The Most Out Of Magento Abandoned Cart Email Extension?

By Author: Shailesh Gajjar
Total Articles: 187
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One thing that separates a successful business from an average one is the way it handles customers. And, we are not just talking about loyal customers. We are talking about potential customers. In today’s competitive business world, you cannot afford to lose a potential buyer. If your website is facing severe cart abandonment issues, you need to drive up your sales and marketing strategies. There is an effective Magento extension to communicate with casual website visitors and convert them into actual shoppers. Have you heard of abandoned cart email extension?

What is Magento Abandoned Cart Email Extension?

It is one of the most popular Magento extensions for boosting sales. It helps you track carts that are abandoned by registered customers, guest visitors and subscribers. You can send customized emails to remind them to come back to your store. A functional abandoned cart extension offers the following features:

1. Create unlimited rules for different customer groups.

2. Prioritize rules for tracking abandoned carts.

3. Create conditions for sending cart reminder emails.

4. Create ...
... rules for sending discounts codes.

5. Schedule the emails efficiently.

6. Set Google Analytics parameters to email links.

7. Manage email campaign easily with admin panel.

How to buy the Best Magento Abandoned Cart Extension?

When you are choosing the best Magento 2 abandoned cart extension, features are of prime importance. But there are other things which demand your attention as well.

1. Compatibility

You must ascertain whether the extension is compatible with the Magento 2 version you use. If you buy an extension that’s compatible with an older version, you may lose your valuable time and money. So, look before you leap.

2. Cost

Look for a top-rated Magento extension development company that provides a clear cost breakup on the website. You may find many companies offering limited features at low price to attract the visitors. Such companies demand a higher price for all the features, installation and setup. Stay away from them.

3. Support

When it comes to installing new Magento 2 extensions, learn what kind of services are offered by the developer. Key things to look for include: free support, lifetime free updates and quick, accurate response to your queries.

Important Strategies for using Cart Retention Email Extension

1. Put the customer email field at the top of the checkout form. It will help you to obtain the email address even when they do not hit the submit button. Pre-submit tracking can really help you with cart abandonment issues.

2. Consider other email capture strategies such as including a pop-up at the end of the content or a sticky bar at the top of the website. A sidebar, a subscribe box or a survey are other ways of getting the email addresses.

3. Optimize the checkout page to eliminate unnecessary steps and remove potential obstacles that stop customers from finishing the process.

4. Timing is key. Your retention email should be sent within the first half an hour of cart abandonment. It is when customers are still mulling over their decision.

5. Customize the email template so that it offers you an opportunity to learn more about cart abandonment. Seek customer feedback to improve your services.

6. Sometimes, customers abandon carts just to seek discounts. So, make sure that you check the frequency of abandoned carts by a customer.

Food for Thought!

According to a report by Baymard Institute, the popular web usability research organization, the average cart abandonment rate is 68.8%. The report states that 2 out 3 customers do not go through the purchase even after spending time in adding products to the cart. It means there is definite potential for increasing the revenue. So, go ahead, build a robust cart retention email strategy with Magento abandoned cart extension.

Looking to boost sales? Work with a trusted Magento extension developer. Buy Magento 2 abandoned cart email extension to send cart reminder emails to your customers. Also, ask for other useful extensions that boost sales such as Magento 2 one-page checkout extension and Magento wholesale fast order module.

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