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Greeting Card Stand And Its Advantages

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By Author: Chris Glave
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A greeting card display Stand comprising a base and a pair of display modules stacked one atop another and mounted on the base. Each module comprises four upright support panels secured together at adjacent vertical edges, and a plurality of card-supporting tiers secured to the upright support panels. Each of the support panels is in the form of a U-shaped channel section having a pair of side walls and a web wall connected between the side walls. Adjacent vertical edges of the support panels are secured together by securing the side wall of one of the adjacent panels to the web wall of the other adjacent panel.
The panels include a plurality of slots which accept tabs on the tiers. Each tier comprises a back, bottom and a front wall connected at adjacent horizontal edges, a pair of securement tabs connected at the upper free edge of the back wall and projecting upwardly and rearwardly, and a pair of securement tabs connected to the lower edge of the back wall and projecting downwardly and rearwardly.

Greeting cards are typically displayed for retail in permanent fixtures installed at the retail site. These fixtures hold greeting cards in specially designed pocketed shelves, such that the greeting card is held at an angle relative to the vertical and the upper front surface of the card is exposed for optimum browsing and selection by the consumer.

Many greeting cards are holiday-specific, that is, the cards refer to a particular holiday and can only be sold in the period leading up to that holiday. Furthermore, the demand for greeting cards varies widely from holiday to holiday. Thus, retailers are constantly readjusting their stock of greeting cards, removing cards relating to one holiday and replacing these with cards relating to another holiday. In addition, retailers will typically have some periods when insufficient retail space is devoted to greeting cards, and also some periods when too much retail space is devoted to greeting cards.

There is one known solution to these difficulties is to use temporary shelving to greeting card display stands. For example, some retailers purchase temporary display fixtures manufactured of disposable materials such as cardboard, and set up these displays to display holiday-specific greeting cards during seasonal peak demand periods. Thus, retail space is used in a more optimal way and the need to readjust the stock in the permanent shelving is reduced.

Nevertheless, temporary display fixtures suffer from a number of disadvantages. Some fixtures essentially comprise a box fitted with dividers to form compartments for holding greeting cards. This structure is relatively simple to assemble, but has the drawback that the displayed greeting cards are recessed within the compartments of the box and are not easily read or prominently displayed as compared to a permanent greeting card display. Furthermore, the temporary display more closely resembles a box than a permanent greeting card display, and is not visually pleasing to the consumer.

Greeting card displays stands are portable, flexible, simple to assemble and easily transportable to high traffic areas for maximum exposure. They are also easy to dismantle and compact for storing when not in use. These stands can be used anywhere, you can use them in the office or at your store. You can use them to attract customers or clients because most of these display stands are made with very bright and attractive colors.

About Author:

Chris Glave from Plastic Accessories company Ltd writes about Greeting Card Stand. For more information about Greeting Card Stand visit www.slatwall-accessories.co.uk

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