ALL >> Marketing >> View Article
The Fearless Landing

Imagine that you are the pilot of a cargo plane during wartime.
And you’re coming in to land your plane on the base’s runway.
But as you approach, on the runway you see burned out tanks, overturned trucks, and crashed fighter planes.
Obviously, the base has been attacked and because of all the debris on the runway, you can’t land your plane.
You hail the control tower and say, “What’s going on down there? There’s junk all over the runway; I can’t land!”
But you hear a chuckle from the person on the other line. “Hey, don’t sweat it; it’s safe. If you look a little closer you’ll see that all that junk has been painted on the runway. There are no actual tanks, trucks, or planes.”
Then you learn that the base had done these painting to confuse the enemy and to prevent them from landing on the runway.
And as soon as you understand this, your perspective shifts. Before you saw tanks, trucks, and planes. Now you see paintings.
And with that new perspective, any fear you had dissipates immediately and you land your plane without a problem.
Fearlessness ...
... is a perspective (not an attitude, mindset, or feeling).
It is seeing clearly what is (and what is not). And with a clear perspective, new possibilities open up that were not available with an illusory perspective.
All those tanks, trucks, and planes on the runway are your fearful thoughts and emotions.
They scare you away from taking action. They appear real and dangerous. You believe that if you take action to land your plane you’ll crash and be injured or killed.
But when you look more closely at those fearful thoughts and emotions, you’ll see them for what they really are – illusions, phantoms, mirages – nothing that can cause you harm.
They don’t have any power to injure you.
So, you don’t need to psych yourself up to face your fears.
You don’t need to adopt a fearless mindset and screw up your courage. You don’t need to cultivate a state of fearlessness.
You just need a shift in perspective.
You need to be aware of what actually is. You need to be here, now and open to whatever appears to you. And from that perspective there is no fear.
It’s not a place that you need to get to with long and arduous work and struggle. You just need to have a moment where you remember who you are: Aware, here, now, open, fearless.
In marketing your businesses you face a number of activities that you may mistakenly judge to be difficult, scary, and dangerous.
You know, things like writing an email to a prospect, doing a presentation, following up on a lead, or asking a client to work with you. Terrifying stuff!!
But if you look more closely, you may notice that these activities are no more dangerous than tanks, trucks, and planes painted on a runway.
No, there are simply actions to take.
Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
So, I invite you to shift your perspective.
Aware. Here. Now. Open. Fearless.
From this perspective, virtually anything is possible.
Where will you fly to next?
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
Add Comment
Marketing Articles
1. Amazon Ppc Or Dsp? Stop Guessing And Choose The Right StrategyAuthor: Shivi P
2. Winning Social Media Strategy For Your Brand
Author: Barry Elvis
3. Looking For The Best Social Media Agency In Delhi? Here’s What You Need To Know
Author: Xntrova
4. Latest Digital Marketing Trends For Higher Online Visibility
Author: Metaloop Marketing – Best Digital Marketing Agency
5. Walmart Graphic Design: Essentials For Sellers
Author: Shivi P
6. How Smart Urban Infrastructure Is Shaping A Sustainable Future For Cities
Author: NOVELTY VISIONS
7. How A Hospitality Marketing Agency Elevates Brand Success
Author: Tempt Agency
8. How Digital Marketing Is Transforming Modern Brands In 2025
Author: gohypemedia
9. 15 Powerful Benefits Of Digital Marketing For Business Growth In 2025
Author: Vistasadindia
10. Understanding The Key Medical Coding Updates For 2025
Author: infohubconsultancy
11. Top-rated Email Marketing Tools For E-commerce Growth
Author: Lee Wood
12. Why Custom Mailer Boxes Are A Game-changer For E-commerce Brands
Author: The Premier Packaging
13. Unlocking Excellence: The Best In Awards And Certificates
Author: Enseur Tech
14. Fastener Materials Explained: From Stainless Steel To Exotic Alloys
Author: Ananka Group
15. Top 5 Reasons To Partner With An Influencer Marketing Agency
Author: Influenceract