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Hotel Booking Engines Need Flexibility

By Author: Glenn Dean
Total Articles: 15

The internet has changed the way that the world researches and shops for everything from Music to vacations. The ability for today's consumer to shop online provides retailers the opportunity to sell their products or services 24 hours a day, 7 days a week, 365 days a year. Today's online retailer virtually never closes their doors!

The internet has changed the way goods and services are sold and the travel industry is no exception. Today's travel agency is No longer limited by "brick and mortar" store fronts, today's travel agent can serve customers anywhere in the world with the right travel booking engine. So today's hotel booking engine must be designed to provide the flexibility to serve these 24/7/365 consumers when and how they choose. To accomplish this, you'll need an application that allows your travel business to serve customers via multiple channels. You'll need an easy to use Business to Consumer (B2C) online booking engine to reach customers shopping online, but make sure it is a mobile ready so you can easily serve consumers using any device, including their smartphone. For those customers who still like to speak with a travel professional, a traditional Business to Business (B2B) will be needed.

Those who are looking to reach Latino consumers may want to consider a hotel booking engine that has multi-language capabilities so they interact with these customers online in Spanish. For those looking to expand into new markets, the online booking engine they choose needs to easily support multiple currency types and consider all local requirements governing online commerce in a specific market. Your travel booking engine also needs the flexibility to easily predefine business rules and promotions for each market so you can easily take advantage of specific deals and local promotions. Applications need to allow you to manage and localize what your customers are offered in each market with the flexibility to quickly define business rules using a wide variety of criteria.

Choose a hotel booking engine that provides the ability to adjust the selling price quickly and easily. The right travel booking engine can allow you to include value add offers right in the fare availability display and provide the expertise and service that only a professional travel professional can offer. The ability to quickly and easily customize a hotel booking engine to match your website's "Look & Feel", including unique headers and footers can be a powerful tool when working with affiliated agencies or organizations.

Whether you are looking to serve a new customer group, expand your service into new regions or just distribute online to multiple websites, flexibility is key. Flexible & fully scalable applications will help your business grow as you serve new customer groups and markets while still allowing your business to maintain its own unique brand identity. Flexibility to grow and expand your business is key when deciding on the right hotel booking engine for your travel agency, choosing the right technology partner can be even more important.

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