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Ppc Strategies To Implement For A Successful Campaign In 2019

By Author: Chris Walker
Total Articles: 57

Pay-per-click or PPC advertising is an effective way to drive high-intent traffic in order to enhance your business’ revenue and sales. Unlike search engine optimisation, PPC allows you to precisely market your goods or services, which increases the chances of converting. If marketers find any problem with PPC, it is the fact that it is extremely competitive. If you do not keep up with the changing trends, you might be spending a lot of money without seeing any desirable results. Below given are some of the latest PPC trends that you should know about it in 2019.

Multi-channel Advertising

With more than a hundred different marketing and content delivery channels in the market, it is essential for marketers to diversify their ad spend in 2019 and beyond. By adopting a multi-channel advertising technique, you will be able to keep the users engaged, irrespective of what channel they are using. Of course, Google is one of the most effective channels to run your PPC campaigns, but you must also take into consideration Pinterest, Facebook and Bing Ads to reach out to more people. Social Media has become one of the popular channels to reach to larger mass. It is also an expensive medium for advertising. Lot of companies have also started putting hiring ads on social Media like Linkedin and other accounts like facebook. Social Media channel is an effective way to improve your company’s brand. Earlier there was a trend that only individuals were using social media accounts but now even smaller companies have started using social media as one of their advertising medium.

Focus on the Audience, Not on the Keywords

When it comes to marketing through search engines, the focus has always been on the use of keywords. However, that era is almost over. In 2019, marketers are expected to embrace an audience targeting tactic for the ads. This means that the bid tracking will mainly linger on the segmentation of the audience whilst maximising on the profits.

However, this is easier said than done, marketers have to go above and beyond to foster personalisation for the audience. If you need help implementing this strategy, you can reach out to an online marketing agency in London.

Make Use of Negative Keywords

If you are not aware of what negative keywords are, they are phrases or words that allow you to filter out whose interest your ads serve in the search results page. After you decide that a term or word is irrelevant to your campaign, you can add it as a negative keyword. These keywords play an important role in improving the overall ROI of ad campaigns. A lot of people ignore this without realising that these keywords help in bringing only quality traffic by keeping unwanted visitors at bay.

Even though the tactics and strategies are constantly changing, PPC campaigns form the backbone of any business marketing strategy. If you want your PPC campaign to be a success, keep in mind the above-mentioned trends. For more information, you can contact a professional digital marketing agency in London. The experts will clear your doubts.


Nhance Digital is an online marketing agency in London with an ever-expanding client base across the UK and Europe. The agency specialises in SEO, SMO, online reputation management, link building, web design and so on. With 10 years’ experience, the agency has emerged as the ideal digital partner to help you achieve your business goals.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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